Vivacare Delivers Medication Information to Patients through Doctor Websites

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Vivacare provides pharmaceutical and patient support group partners with cost-effective distribution channel for medication information and rebate coupons through its physician network. Vivacare has recently enhanced the educational content to include medication handouts and rebate coupons.

Our Internet savvy patients are directed to our website and if they want more information about their disease - it's all right there. The service saves us hundreds of dollars per month in handout copying and brochure costs while also supporting our efforts to 'go green

Vivacare has made it easier for doctors to educate their patients about the medications they prescribe.

Vivacare Inc. provides physicians with the "From Your Doctor" patient education service. Enrolled physicians receive a variety of Web-based patient education tools at no cost, including a Patient Education Library pre-loaded with hundreds of patient handouts written by Vivacare's medical advisors and links to reputable Websites, such as the National Institutes of Health (NIH) and Food and Drug Administration (FDA).

Vivacare has recently enhanced the educational content to include medication handouts and rebate coupons. This delivers pharmaceutical information to patients from the source they trust most, their own doctor, leading to improved patient satisfaction and medication adherence.

Vivacare provides healthcare organizations with the opportunity to distribute information about their products or services through it's physician network. Pharmaceutical firms may make their branded, FDA approved content for patients available on the Websites of physicians that prescribe their products. Similarly, patient support groups may make disease state information available in the Patient Education Library of selected medical specialists. This provides Vivacare's partners with a cost-effective alternative to paper-based handouts that often fail to reach their intended audience.

For instance, Gerald Goldberg, M.D. provides his patients with information about the dermatology medications that he prescribes, including Aldara, Differin, Latisse® and Stelaraâ„¢. He also provides in-depth information about eczema and rosacea provided by the National Eczema Association and National Rosacea Society in partnership with Vivacare.

"80% of physicians admit to doing a poor job of providing educational content following office visits. Vivacare seeks to help them to deliver the right information to the right patient at the right time", said Mark Becker, M.D., pediatrician and President of Vivacare. "Working with pharmaceutical partners, we help our physicians to educate their patients about the medications that they prescribe. Although many physicians are opposed to direct-to-consumer (DTC) advertising, they appreciate content and programs that help to support their clinical judgment."

The Vivacare service does not allow product advertising on the doctor's Websites and provides physicians the opportunity to control the content to reflect their specialty and personal approach to clinical care.

"Vivacare is an excellent patient education resource tool," says Kate Othus, MHA Administrator of Portland Dermatology Clinic, LLP. "Our Internet savvy patients are directed to our website and if they want more information about their disease - it's all right there. The service saves us hundreds of dollars per month in handout copying and brochure costs while also supporting our efforts to 'go green". Patients have the option to then print any of our handouts themselves, or simply review online."

About Vivacare

Vivacare, based in Berkeley, CA, is a patient education company that helps physicians to educate their patients with the goal of improved clinical care, medication adherence and patient satisfaction. Vivacare has developed services to meet the practice needs of 12 medical specialties, including allergists, cardiologists, dermatologists, neurologists, and primary care physicians.

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Mary Ann Walker

Mark Becker, M.D.
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