To ensure that consumers worldwide will continue to be delighted with great clocks and watches under the Braun label in the future, we have made a conscious choice to partner with a strong external, highly specialized partner such as Zeon Limited. Zeon is the perfect partner to embody the design and quality that is synonymous with the renowned Braun equity.
London, United Kingdom (PRWEB) October 13, 2009
Zeon Limited, a wholly-owned subsidiary of the Herald Group; a Public Corporation quoted on the Hong Kong Stock Exchange, has today announced a new exclusive worldwide partnership with one of P&G's leading brands, Braun. The two companies will join forces in developing and producing high-quality clocks and watches under the Braun brand. The first products will be launched at Baselworld in March 2010.
As a major force in the global clock and watch market; Zeon Limited was one of the first companies to be involved in licensing fashion and consumer brands for watches and clocks.
Richard Tibber, Managing Director of Zeon Limited in London, welcomed the collaboration: "We are delighted to be involved with this iconic brand. We will be developing a full range of Braun clocks and watches, and will be reintroducing some of the past designs which today have become collectables, as well as new, exciting and innovative products."
"As much as Braun clocks and watches have become iconic products over the last three decades, they do not belong to Braun's core business categories any more," commented Markus Strobel, Vice President, P&G Global Braun. "To ensure that consumers worldwide will continue to be delighted with great clocks and watches under the Braun label in the future, we have made a conscious choice to partner with a strong external, highly specialized partner such as Zeon Limited. Zeon is the perfect partner to embody the design and quality that is synonymous with the renowned Braun equity."
Braun is part of Procter & Gamble's global portfolio of leading brands. Established in 1921 in Germany, it manufactures a wide variety of products that marry technical innovation, reliable quality and distinctive design, ranging from electric shavers and beauty products to household appliances. Braun products enjoy worldwide distribution. Braun - Designed to make a difference. (http://www.braun.com)
About Zeon Limited
Zeon Limited (London and Hong Kong), a wholly owned subsidiary of the Herald Group, is the largest manufacturer and distributor of watches and clocks in the UK, and a major force in the international market. The company, which was founded in London by Richard Tibber in 1979, has become a leader in the watch and clock industry through offering its expertise in innovative design, manufacturing and distribution worldwide. Zeon Ltd was one of the UK's first companies to become involved with the licensing of famous brand names for watches and clocks.
Zeon Limited is known for its diverse portfolio of leading international brands including: Ingersoll, Bench, Fiorucci and Superdry. Children's licensed watch collections include: Ben 10, Fame, Hello Kitty, and High School Musical. Zeon Limited is also a major supplier of OEM watches and clocks. Zeon works from the origination of the designs, through to manufacturing and distributing to major retailers.
Additional information on Zeon is available at: (http://www.zeonltd.co.uk)