Frito Lay Uses 2D Barcode Technology from Scanbuy, Inc. to Make Sabritas Packaging Interactive

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Millions of camera phones enabled with 'Códigos' technology in Mexico to give consumers more information from packaging and other media

This gives brands a really integrated way of making anything interactive - even a bag of chips.

Scanbuy, Inc., the global leader in mobile barcode solutions, announced today that the Sabritas brand in Mexico is now using 2D (two-dimensional) barcodes on packaging for snacks and chips. The EZcode will initially be placed on millions of special Halloween edition packages for Cheetos that link to promotional content like free mobile wallpapers. People in Mexico can scan the code using a mobile application from Scanbuy called Códigos Ideas, which is widely distributed on Telcel handsets.

Sabritas has placed a simple explanation of how to download and use the free application on the back of the Cheetos package. The application can automatically launch a specific mobile Web site, deliver downloadable content, and more. The software can read all major 2D code formats including Datamatrix and QR code, but the EZcode is compatible with a wider variety of camera phones, and they can be significantly smaller in size.

Telcel, the leading wireless operator in Mexico, is preloading the application on new phones like the Sony Ericsson W9955 Walkman™, the S8000 from Samsung, and the Motorola A3100. It is compatible with hundreds of other models around the world on all major operating systems.

"Códigos Ideas is now widely available to millions of people in Mexico, so we expect to see many projects like this one in the future," said Jonathan Bulkeley, Chief Executive Officer of Scanbuy. "This gives brands a really integrated way of making anything interactive - even a bag of chips."

Business can also use the Code Management Platform (http://www.scanlife.com/mx), to easily create and track 2D barcode campaigns. Major marketers like Coca-Cola and Nike have already used the technology in Mexico. Individuals can also use the platform for free to create codes that link to their contact information or networking profiles like Facebook, MySpace, and Twitter. Telcel subscribers can download the mobile application for free by going to mx.getscanlife.com on the mobile browser, or texting SCAN to 37071.

Users can get more information on the service from Telcel by going to their Ideas Website at http://www.ideastelcel.com/lleva_codigos_generales.html.

About Scanbuy, Inc.

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a universal mobile application and Code Management Platform. Media companies and marketers use the solution to create and manage measurable mobile barcode campaigns, extending brand engagement onto mobile devices. The technology has been successfully deployed and supported by leading wireless providers and handset manufacturers in the United States, Mexico, France, Spain, Italy and Denmark.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Longworth Venture Partners, Masthead Venture Partners and Hudson Ventures.

For more information on Scanbuy, please visit http://www.scanbuy.com or http://www.scanlife.com.

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David Javitch
Scanbuy, Inc.
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