Verus Carbon Neutral and ignition Team Up to Offset the Impact of Experiential Marketing Campaigns

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Partnership supports ignition's efforts to lower the overall environmental impact of client campaigns and events.

Over the past several years, ignition has made a major commitment to become more sustainable in everything that we do - from our internal operations to our client events

Atlanta-based carbon offset provider Verus Carbon Neutral has partnered with experiential marketing firm, ignition, with the goal to offset greenhouse gas emissions from all of the agency's global campaigns and events. Verus Carbon Neutral was chosen by ignition because of their access to hundreds of certified and registered offset projects worldwide. ignition is known for its multi-city, region, or global events that bring brand messages to life with consumers. Verus will assess and calculate the carbon footprint of each of these events, and whenever possible, provide carbon offsets that directly fund offset projects in or near the location of the event. In addition to offsetting, ignition works to reduce the all environmental impacts of their events by maximizing energy efficiency of company vehicles and equipment, conserving water, working with environmentally friendly suppliers and vendors, reducing and reusing materials as much as possible, choosing alternative energy sources, and educating staff on how to implement proper waste management and recycling programs.

ignition began the relationship by offsetting their own carbon footprint and making their internal operations carbon neutral. "We are excited to work with such a forward-thinking organization like ignition," said Verus Managing Partner, Eric Taub. "Their business allows the average consumer to witness what sustainability looks like, first hand--not just some long report on a website. And, by funding offsets, their clients also help sustain crucial projects that not only reduce CO2, but can also lower our dependence on fossil fuels."

"Over the past several years, ignition has made a major commitment to become more sustainable in everything that we do - from our internal operations to our client events," said Mike Hersom, president, ignition. "Our partnership with Verus gives us the tools to measure the carbon footprint of each event and take real, concrete action in local markets around the world." Verus Carbon Neutral is a member of the Chicago Climate Exchange (CCX), the world's first and North America's only active, voluntary and legally binding offset trading system. They offer high-quality offset projects that are third-party verified by the CCX as well as offsets from around the world. Verus Carbon Neutral's goal is to provide the most transparent offset pricing structure in the world.

About ignition
ignition is the award-winning experiential marketing agency behind some of the world's most ambitious and famous events and campaigns: Coca-Cola's Olympic Torch Relays and F.I.F.A. World Cup™ Trophy Tours, the Live Earth concert, and the Blue Planet Run. It is also one of the first agencies that is committed to fully integrate environmental sustainability across its operations and projects. With ignition, clients deliver measurable brand-building experiences that leave a lasting impression on the communities they touch, without leaving a lasting impact on the planet. Find out more at

About Verus Carbon Neutral
Verus Carbon Neutral is an innovative and eco-conscious company that aids businesses looking to measure, offset and reduce their carbon footprints. After conducting an audit or life-cycle analysis to determine the size of their footprint, Verus Carbon Neutral provides a means to reduce or completely offset their client's CO2 emissions, supplying them with certification and a tangible way to communicate their commitment to the environment. Privately held, Verus is based in Atlanta and more information can be found at their website:


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Andrew Keenan
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