Boomi Wins Best of SaaS Showplace Award

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Connects providers and consumers of SaaS and on-premise applications via pure SaaS integration platform

Today' tough economy and changing corporate attitudes are driving greater adoption of SaaS solutions

THINKstrategies Inc., the leading strategic consulting company focused on the business implications of the on-demand services market, announced today that Boomi has been named the latest winner of the Best of SaaS Showplace (BoSS) Awards program, which is aimed at promoting the measurable business benefits being delivered by today's Software-as-a-Service (SaaS) solutions.

The BoSS Awards program was announced in January 2009 as the latest initiative by THINKstrategies to bring attention to SaaS and cloud computing companies that are producing tangible business benefits for specific user organizations. These benefits include increased sales, lower costs, higher customer satisfaction, faster operations and greater profitability.

Boomi provides on-demand integration technology which connects providers and consumers of SaaS and on-premise applications via a pure SaaS integration platform-as-a-service (PaaS) without software or appliances.

Global Forex, a financial services company, has leveraged Boomi AtomSphere to connect its customer data in a web database, an on-premise database and Salesforce CRM. The process for integrating this data previously involved thousands of transactions managed by Excel spreadsheets and transferred manually between systems. Global Forex chose Boomi AtomSphere to integrate its XML files to because of its ease of use and the expandability of the AtomSphere platform. Boomi's web access gives Global Forex a 360 degree view of all integration processes from any location. This also permits Global Forex to pinpoint and quickly resolve errors within 2 - 4 hours which previously took an average of 2 weeks and approximately $5000/error in technical resources to fix. Boomi's real-time analytic reports can be generated in 5 minutes compared to a full business day previously. In addition, Global Forex has reported a 95% reduction in integration maintenance costs.

It is for these reasons that Boomi has been named a Best of SaaS Showplace Award winner. A full description of the company's winning BoSS Award submission can be found at

"We appreciate the work that THINKstrategies does to promote the awareness of SaaS not just for technology's sake but for the real business benefits it can deliver," said Bob Moul, Boomi CEO. "We are pleased to receive the BoSS Award in recognition of the business value our solutions deliver to our entire community of customers and partners."

"Today' tough economy and changing corporate attitudes are driving greater adoption of SaaS solutions," stated Jeffrey M. Kaplan, the founder of the SaaS Showplace and Managing Director of THINKstrategies, the strategic consulting firm which conceived and administers the Showplace. "Boomi's AtomSphere integration platform enables enterprises to ensure they can properly connect their SaaS solutions with their legacy applications and databases."

A list of previous winners of the BoSS Awards can be found at

About the Best of SaaS Showplace (BoSS) Awards
The BoSS Award program is an ongoing initiative to identify and promote SaaS, and 'cloud computing', companies which are offering on-demand solutions which are generating measurable business benefits for their customers.
BoSS awards nominations are not only accepted on an ongoing basis, but more than one winner can be awarded in each SaaS Showplace Application, Industry and Enabling Technology Supplier category.
BoSS award winners are given special designation on the SaaS Showplace, with a summary of their award-winning solution(s) and customer success story. Award winners are also recognized in the SaaS Showplace newsletter, and are able to promote their award designation on their website and in pre-approved company material.
For more information or to nominate a BoSS award winner, go to
About the SaaS Showplace
Software-as-a-Service (SaaS) Showplace® is a service of THINKstrategies, Inc. This Showplace was established in 2006 to provide the following benefits,

  •     Give enterprise decision-makers a quick directory of the leading SaaS providers and a convenient source of valuable insight regarding SaaS trends.
  •     Give SaaS providers a targeted tool to increase their visibility among enterprise decision-makers, and gain access to key enabling technology suppliers.
  •     Give enabling technology suppliers a specialized platform to increase industry awareness regarding their SaaS solutions.

The SaaS Showplace is now the largest and highest ranked, vendor-independent, online directory and resource center of industry best practices in the SaaS market. For more information, go to

About THINKstrategies, Inc.
THINKstrategies, Inc. is the only strategic consulting services company formed specifically to address the unprecedented business challenges facing IT managers, solutions providers and investors today as the technology industry shifts toward a services orientation.
THINKstrategies' mission is to help our clients re-THINK their corporate strategies, and refocus their limited resources to achieve their business objectives. THINKstrategies helps enterprise decision-makers with their sourcing strategies, IT solutions providers with their marketing strategies, and VCs with their investment strategies.
In addition to the Software-as-a-Service Showplace, THINKstrategies is also the founder of the Managed Services Showplace, a vendor-independent, online directory and information resource center of managed service solutions.
For more information regarding THINKstrategies' unique consulting services, visit, or contact us at info(at)


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