Sydney, Australia (PRWEB) October 14, 2009
When it comes to skin care, tweens and teens are totally into green. In fact, 98% of 500 girls surveyed by http://www.bellaboobabe.com are seeking pure and natural when it comes to their skin. Enter Bellaboo from Australia, an organic and natural skin care line that relies on botanicals rather than chemicals to get results, and now launching in the US.
Created by ex-beauty editor, Snezna Kerekovic, and her marketing team of 6 teen girls, it is fast becoming the skin care of choice for young girls and their moms.
Says Snezna: "When I started to look at skin care choices for my own daughter, I realised there was nothing specifically for young girls that was pure and natural. All I could find were a bunch of products containing a cocktail of chemicals that took a hard line approach to young skin. That really concerned me. So, I decided to create skin care that was pure, natural and gentle and delivered results."
Bellaboo is a simple 3 Step Skin Care System + Treatments, based on 99.5% natural and organic ingredients. It is the purest skin care for young girls on the planet!
"I created Bellaboo because I wanted girls, like my own daughter, to have the choice of starting their skin care journey with a range that is natural and nurturing. I also knew most moms would also make that choice for their daughters. The ingredients used in most young skin care ranges are harsh chemicals that cause immediate and unwanted effects, such as redness and skin flaking, and potential long-term skin damage. It makes sense to start young, sensitive skin going through major hormonal changes, with a gentle, nurturing approach versus a harsh hardline one," Snezna says.
Bellaboo's fresh, funky and pure positioning has been recognised as filling a much needed niche within teen skin care. The brand has exploded onto the world scene in just two years - Australia, South America, Canada, and now, the US, with further global expansion into the UK, Japan, Middle East, China and Taiwan planned over the next 12 months.
Not only is Bellaboo's pure and natural approach refreshingly unique in a market long dominated by chemical-laden options, but it also has a distinguishing marketing team - a crew of 6 teen girls, who are the heart of its marketing team and who have had a say in every aspect of the brand. It is skin care created for teen girls by teen girls! That's why Bellaboo knows it is exactly what tweens and teens want for their skin care.
Says Jess, 18, from the Bellaboo Crew: "I had really bad acne and had tried everything to try and get rid of it. A lot of the products would burn my skin, or make it red and flaky, and ultimately make the problem worse. I jumped at the chance to be involved in creating Bellaboo as there was nothing out there for us that was natural and cool. Bellaboo is better than any other brand I've used as it has helped me clear up pimples and blackheads, without irritation, leaving it fresh and flawless."
Key to the brand essence is a commitment to help tween and teen girls navigate those turbulent pre-and pubescent years. Bellaboo has its own online magazine - http://www.bellaboobabe.com - which is a vehicle to promote positive and inspiring content around self esteem, body image and address the issues facing girls today.
"I am absolutely passionate about us being a guiding light to young girls. We are there for them to help them be more confident and comfortable in their own skin, as well as help them with advice and tips on all those things that are so totally important right now! We are all about helping girls realise their true worth based on their total self versus a shallow focus on appearance only,"
Snezna says. "I love it when we get emails or girls' comments on the site about how we have made a difference to their self esteem or helped them navigate some issue. It inspires me when girls tell us how helping them improve their skin has literally changed their life in terms of giving them more confidence and making them feel good about themselves." Bellaboo is launching in 2,000 Rite Aid stores, Giant Eagle Market District Stores and coming soon to Justice.
JILL JAMESON P: 714 692 1423
C: 714 809 7241
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