Las Vegas, NV (PRWEB) October 14, 2009
Cause marketing and social media company Causemedia Group, (http://www.causemediagroup.com) announced today the introduction of a new "Cause/Activism" track created for 2009 BlogWorld & New Media Expo in Las Vegas, which will provide a forum for non-profits and bloggers to learn more about how to use social media to spread awareness and raise funds.
"Today approximately 5 percent of the total $300 billion raised by non-profits here in the U.S. is donated online," said Chris Noble, president of Causemedia Group and organizer of the NameYourCause.com effort. "We believe with access to better education, information, and the right tools, we can significantly increase both of these figures."
eBay and PayPal are also sponsoring a Charity Smackdown Arcade at the show, to facilitate mutual engagement, highlighting non-profits and their causes while showcasing opportunities for bloggers to support cause-related campaigns.
"This is the first year we're offering a Cause/Activism track at BlogWorld," said Rick Calvert, CEO of BlogWorld. "It's great to see large companies like eBay and PayPal supporting these efforts, and demonstrating to the world how these powerful brands can drive cause related marketing initiatives."
As part of this overall effort to bring non-profits and bloggers together in order to provide each other learning and partnership opportunities, ten charities have been selected to attend the show for free, thanks to the voting site NameYourCause.com, which was created in partnership with Causemedia Group, BlogWorld, eBay and PayPal. These ten charities will also be featured prominently in the Arcade.
The site garnered more than 40,000 visits in just one week of voting, and more than 300 non-profits received votes.
In addition to free conference attendance, the top three vote getters, Alex's Lemonade, Best Friends Animal Society, and Surfrider Foundation will receive complimentary travel and accommodations in addition to the conference passes.
The top 10 voter getters were Alex's Lemonade (2,817 votes), Best Friends Animal Society (2,652), Surfrider Foundation (2,189), Mothers Fighting For Others (2,063), Spirit Jump (1,658), LA's Best (1,475), 3for5 Foundation (1,466), Stepwise (1,303 votes), Heifer International Portland (1,152), Canine Companions for Independence (1,143).
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