Direct Marketing Association to Host Keynote from Engauge Chairman Stan Rapp

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Engauge Chairman Stan Rapp will keynote at DMA's Annual Conference. The agency will also present two regular conference sessions. DMA-09 will also be the setting for the release of a new book, sponsored by Engauge and in association with the DMA, titled "Reinventing Interactive and Direct Marketing."

Reinventing Interactive and Direct Marketing.

Engauge chairman and marketing icon Stan Rapp is delivering a keynote on October 21st at the DMA's Annual Conference in San Diego, titled "The iDirect Revolution." During the session, the audience will be directly involved in experiencing how iDirect Marketing has paid off for Domino’s Pizza and the Ford Fiesta.

The conference will also be the setting for the first release of a new book, sponsored by Engauge in association with the Direct Marketing Association, titled "Reinventing Interactive and Direct Marketing." Edited by Rapp, the book introduces the radical new paradigm that is the subject of his keynote — iDirect Marketing. The practice of iDirect is interactive, information-driven, insightful, innovative, individualized, iterative and grounded in what the confluence of interactive and a direct marketing mind-set make possible as never before.

“The DMA’s involvement in delivering the message of iDirect is an important step for the industry,” said Rick Milenthal, CEO of Engauge and contributor of a foreword to the book. “The marketing community has been presented with a unique opportunity – to actively adapt to the iDirect movement in order to push industry progress. What this ultimately means for the brands that will benefit from iDirect is better, more relevant online engagement with customers that translates into more profitable relationships.”

Engauge executives will be presenting at two of the program sessions:

  • Tuesday, October 20th at 11:15am, the session “Data Anthropology: The Key to Meaningful Consumer Connections” will be hosted by Engauge’s Executive Director of Brand Planning, David Grzelak.
  • Wednesday, October 21st the agency will present “Engaging Millennials: Understanding and Activating New Influencers,” a session led in part by Engauge’s VP of Digital Strategy, Raghu Kakarala.

Registration and session details can be found at Copies of “Reinventing Interactive and Direct Marketing” will be available in the DMA09 Resource Center in San Diego.

If you are interested in meeting a representative from Engauge during the DMA please contact Stephanie Critchfield at 404.601.4321.

About Engauge

Engauge is one of the nation’s largest independent marketing agencies, helping leading brands create relevant customer engagement by connecting data-driven insights with creative ideas to fuel business growth. Engauge leverages a complete portfolio of marketing expertise — spanning all areas of traditional, direct and digital marketing — to drive measurably effective programs for clients. The agency’s roster of clients includes Kraft Foods, The Home Depot, Best Buy for Business, Sony, NGK and Huntington Bank. Engauge is a portfolio company of Halyard Capital and has offices in Columbus, Austin, Atlanta, Pittsburgh and Orlando. Learn more about Engauge at


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