A Luxury Brand Expands Web Presence

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Monica Rich Kosann Launches Unique Social Media Strategy

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We are launching a variety of web and social media initiatives to bring new and exciting dimensions of our brand to current customers and new customers. We hope that readers and users will enjoy the media site, the applications, and our other social media initiatives and in turn help us raise the awareness of our Brand message.

Monica Rich Kosann, a fine jewelry and home accessory brand with a shop at Bergdorf Goodman in New York and a distribution that includes fine Jewelers and specialty stores, has launched a unique web and social media strategy that includes an original content e-magazine and lifestyle media site, a video channel, the introduction of the MRK eLocket™ - a free iPhone and Facebook application, and an expansion of existing social media initiatives.

Photographer/ Designer Monica Rich Kosann noted, "We are launching a variety of web and social media initiatives to bring new and exciting dimensions of our brand to current customers and new customers. We hope that readers and users will enjoy the media site, the applications, and our other social media initiatives and in turn help us raise the awareness of our Brand message."

Known for their lockets, charm bracelets, and home accessories, Monica Rich Kosann is a brand that helps customers capture and celebrate their most cherished moments and memories while creating a unique sense of their own personal style. With that identity in mind the brand's strategy developed for the web includes the following initiatives:

  •     An online, original content magazine, http://www.fineartoffamily.com that is devoted to how all of us capture, celebrate and share our most precious memories through photographs, heirlooms and collectibles. The magazine will include regular lifestyle features related to fashion, arts, food, and travel but will explore these ideas from the unique perspective of how they bring a timeless heirloom quality to our lives. The site will include community features where users can share their unique stories and photographs.
  •     A video channel within the magazine and on YouTube where the brand will create at least 15 original content videos in the first year.
  •     An MRK eLocket™ for iPhone A free i-Phone application that allows the user to download a virtual version of one of the designer's signature locket styles. The user can insert photos into the locket from their camera roll, inscribe the back with a custom "engraving" and email the locket to someone special.
  •     An MRK eLocket™ for Facebook A virtual version of one of the designer's signature locket styles can be downloaded for free to a user's Facebook page where it can be posted to update their profile and status by including pictures of spouses, children, friends, pets etc. and then shared with friends as well.
  •     An expansion of its existing Facebook and Twitter strategies that will leverage and share the original content being developed for the magazine and video channels.
  •     An expansion and re-design of an online retail site for Monica Rich Kosann collections at shop.fineartoffamily.com

ABOUT MONICA RICH KOSANN: Monica Rich Kosann is a fine art portrait photographer who - inspired by vintage lockets, cigarette cases and powder compacts she collected and used to house her clients photographs - created a jewelry and home collection carried by over 100 fine jewelers and specialty stores. She has been featured in numerous media including TOWN & COUNTRY, MARTHA STEWART LIVING and THE TODAY SHOW for her collections and her ideas on how families create and live with their precious memories. Her newest book, LIVING WITH WHAT YOU LOVE is scheduled for publication by the Clarkson Potter Group - Random House in Spring 2010.

ABOUT MONICA RICH KOSANN COLLECTION: Monica Rich Kosann is a fine jewelry and home accessory brand with a shop at Bergdorf Goodman in New York and a distribution that includes fine Jewelers and specialty stores. Known for their lockets, charm bracelets, and image cases, Monica Rich Kosann is a brand that helps customers find ways to celebrate their most cherished moments and memories while creating a unique sense of their own personal style.

ABOUT THE FINE ART OF FAMILY: http://www.fineartoffamily.com: The Fine Art of Family is an original content online media site and magazine devoted to how all of us capture, celebrate and share our most precious memories through photographs, heirlooms and collectibles. The magazine includes regular lifestyle features related to fashion, arts, food, and travel but explores these ideas from the unique perspective of how they bring a timeless heirloom quality to our lives. The site will include community features where readers can share their unique stories and photographs. An online retail environment is included in the site.

ABOUT THE DEVELOPERS: Applications for Facebook and iPhone were developed for Monica Rich Kosann by Charlie Bindert and Tim Slavin of Spontaneous Development

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Melanie Pate

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Monica Rich Kosann
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