Innovation Coach Robert Brands Launches New Site -- http://www.RobertsRulesOfInnovation.com - to Complement Upcoming Book Robert's Rules of Innovation™

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Effective today, business leaders around the world will be able to preview the ten imperatives for creation of sustainable innovation that will be explored in the forthcoming book Robert's Rules of Innovation (Wiley, Spring 2010).

Effective today, business leaders around the world will be able to preview the ten imperatives for creation of sustainable innovation that will be explored in the forthcoming book Robert's Rules of Innovation (Wiley, Spring 2010).

Written by Robert Brands with Martin Kleinman, the book directs business leaders through an organized system that brings rules and order to the process of Creating and Sustaining "NEW" in Business. Going live today, http://www.RobertsRulesOfInnovation.com provides a sampling of the information and resources detailed in "Robert's Rules of Innovation™".

In 1867, H.M. Robert created "Robert's Rules of Order," a system that brings order from chaos in meetings (see http://www.robertsrules.com/history.html). Just like meeting protocol, creation of an Innovation program requires rules and order to succeed in Creating and Sustaining Innovation. Inspired by "Robert's Rules," Robert Brands created "Robert's Rules of Innovation" with ten imperatives on Creating & Sustaining Innovation.

Based on decades of hands-on experience, research, surveys and countless interviews with business experts around the world, Robert's Rules of Innovation is being published by John Wiley & Sons Inc. and is scheduled for publication in March 2010 in hard copy as well as e-book.

About Brands & Company, LLC
Brands & Company, LLC is a management consulting firm. Founded and headed by Robert F. Brands, the firm focuses on creating and sustaining innovation in business. Operating as "Innovation Coach," Brands promotes a "Sustained Innovation Commitment" to deliver profitable growth. For further details, visit http://www.innovationcoach.com.

Robert Brands has over 25 years of hands-on experience in creating innovation. He has worked in new product development and marketing at Philips Lighting, Sylvania and the Kohler Company. Most recently, he served as Managing Director of the Personal Care Division of Rexam Plastics. Prior to Rexam and since 1998, Brands built (Rexam) Airspray N.V., now a worldwide leader in the design, manufacturing and supply of innovative non-aerosol foam technology such as instant foaming hand soap.

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