Every award we receive is a collaborative effort of many departments in our building
Stroudsburg, PA (PRWEB) October 14, 2009
Advertising is the lifeblood of any publication and gauges effectiveness at connecting with readers.
The Pocono Record recently harvested 11 awards, including six firsts, in the Interstate Advertising Managers Association display advertising contest. The awards were presented at Penn State.
The competition draws member newspapers with circulation up to 30,000 from six states, Pennsylvania, New Jersey, Delaware, Maryland, West Virginia and New York.
"I cannot be any prouder with the environment we are in with the dedication of the team we have in the building in promoting business," said Joe Vanderhoof, president of Pocono Mountains Media Group. "We're aware of the economic challenges of business. We have to work hard to serve our advertisers every day."
"We are thrilled to be recognized as a department that creates quality work and delivers results for our clients," said Advertising Director Brad Bailey. "It's a tremendous credit to our creative staff, sales people and management team to bring home the most awards in our division."
"In the best example of teamwork, our newsroom created one of our award-winning ideas," he said, this a self-promotion for Record text alerts, which won first place.
"The biggest difference, at least here, is that we realize we're a business with many units that, collectively, do a lot more for clients," Vanderhoof said. "It's refreshing, a cumulative effort. Everyone wins."
Wendy Kraemer, creative services manager, agreed. "Every award we receive is a collaborative effort of many departments in our building," Kraemer said. "Advertising, creative services and the newsroom collectively put ideas together to come up with different types of products.
"One of our special sections,'Where We Live,' is a publication aimed mainly at the people in the area and the people moving into the area. It is designed to provide people with information about local government and rules and regulations of the area. We did the last publication as a magazine, and it was very well-received. This was a complete teamwork project including the advertising, creative services and news departments. It took an impressive second place award."
Bailey pointed to the work in particular of advertising sales representative Kevin Hardy, who he said was involved with two first-place awards involving accounts with Chrysler Dodge, one for color single ad over a quarter page and the other for Most Innovative Idea in the "Where's Joe?" ad.
"That was a very long process between the advertiser, myself and Henry Bengel, Internet advertising representative for the Pocono Record, and the art department bouncing the idea around for months to get it the way we wanted it to be," Hardy said.
"You can't sell an idea to a client without the art department's help. I'm proud for the paper, for myself and, most of all, for the customers."
Bailey also hailed Internet advertising representative Brittany Kessler as the sales rep for Marita's Cantina, which took first place for an ad campaign using multiple newspaper products, and for sales rep Sherry Rush with advertiser West End Travel, which won second place for black and white ad, quarter page and under.
Other staffers include Lois Kirkwood, Sandy Siler, Mary Labar, Stefanie Bauer, Joe Ragozino, Valerie Schouppe, Stephanie Conklin, Pam Hazen, Pat O'Brien, Patti Dawdy and Kelli McFall, classified advertising supervisor.
Kraemer also included the creative staff of Sue Healy, Rich Finney, Lincoln Geake, Rob Clark and Matt Howatch as well as the work of news copy editor Andrea Higgins, who was involved with two of the award-winning designs.
"Retired advertising director) Peter Berry deserves much of the credit for these honors, since he was leading the department when many of these ideas were published," said Bailey, who succeeded Berry earlier this year. "We are hoping to continue what he started and to remain the most creative and effective advertising option for our local businesses."
About Dow Jones Local Media Group:
Dow Jones Local Media Group (http://www.dowjones.com/lmg), formerly Ottaway Newspapers, Inc., operates eight community media groups around the country - including the Pocono Mountains Media Group - that collectively are comprised of 8 daily and 15 weekly newspapers, several lifestyle magazines and other niche publications, and a multitude of affiliated Web sites in seven states.
Product Manager, Distributed Media
sean.polay (at) dowjones.com
About Dow Jones:
Dow Jones & Company (http://www.dowjones.com) is a News Corporation company (NYSE: NWS, NWS.A; ASX: NWS, NWSLV; http://www.newscorp.com). Dow Jones is a leading provider of global business news and information services. Its Consumer Media Group publishes The Wall Street Journal, Barron's, MarketWatch and the Far Eastern Economic Review. Its Enterprise Media Group includes Dow Jones Newswires, Dow Jones Factiva, Dow Jones Client Solutions, Dow Jones Indexes and Dow Jones Financial Information Services. Dow Jones owns 50% of SmartMoney and 33% of STOXX Ltd. and provides news content to radio stations in the U.S.