The cost to list products on the site is very affordable, and there are numerous options to increase product awareness among users.
New York, NY (PRWEB) October 14, 2009
Nation's Restaurant News has taken an equity stake in SpecPage, joining two powerhouses in information distribution to launch the industry's first comprehensive product search community designed to help restaurateurs anywhere source anything they need for their restaurants.
The partnership combines SpecPage's massive online database of product information from hundreds of foodservice and sanitary supply vendors with NRN's position as the news and information leader for the foodservice industry. Together, they have created a new website, called http://www.Anything4Restaurants.com, or A4R.
A4R provides a robust and centralized online community where foodservice operators and distributors can quickly and easily search for and identify the items they need on a daily basis. The site's inventory includes more than 130,000 products from more than 3,000 suppliers, ranging from food, non-food and beverage products to technology and service providers.
At a time when foodservice executives are looking to contain costs and stay up to date on the newest products available, many are headed online to help them make informed purchasing decisions in a timely manner. Anything4Restaurants.com is the premier site to deliver what restaurateurs and suppliers need in today's economy.
"This is a tremendous opportunity for us, as well as a great benefit to the industry," said Tom Larranaga, Publisher of Nation's Restaurant News. "This new site will allow restaurateurs to have instant, 24/7 access to an entire database of available products that can help build their businesses. It puts the user in control and eliminates the waste of time that general search engines and websites can create."
Anything4Restaurants.com, which is free for restaurateurs, is designed to make product searches easy and comprehensive. The site allows users to create a personalized profile and customize searches based on various criteria to meet their needs.
For restaurant suppliers and manufacturers, A4R allows the posting of a complete catalog of product marketing information, which is fully searchable by operators, distributors, brokers and others. With A4R, suppliers can showcase their entire line with full product descriptions, dynamic video presentations and more. A4R also can be utilized as a lead-generating resource for future sales, as well as an advertising outlet for added visibility.
"We created a site where a smaller, emerging company that provides a unique product to the industry can afford to be listed next to a Fortune 500 company," said Paul Meunier, CEO of SpecPage. "The cost to list products on the site is very affordable, and there are numerous options to increase product awareness among users."
Finally, distributors also are at home in the A4R community -- it's where they receive restaurateur sales leads and where restaurateurs can locate distributors. A4R truly embraces all three partners in the foodservice supply chain -- manufacturers, restaurateurs and distributors alike.
Nation's Restaurant News is the media brand that more than 400,000 professionals turn to each day to help them tackle the challenges facing the foodservice industry. For operators, NRN provides a one-stop resource for complete industry coverage in whatever format they prefer, whether print, digital or Web-based. For suppliers, NRN's audience-rich portfolio of print, digital and live-event products provides the reach, access and flexibility needed to open doors and grow businesses. For more information, visit http://www.nrn.com
SpecPage is the most comprehensive resource for product marketing information in the Foodservice and Jan/San industry. SpecPage provides a variety of hosted catalog solutions, while also managing the information and providing the content needed for today's comprehensive distributor e-commerce platforms. For more information, visit http://www.specpage.com.