Mount Laurel, NJ (PRWEB) October 15, 2009
The economy leaves most people feeling more gloomy than gleeful. That is why the Halloween Industry Association (HIA) expects sales to thrive.
Consumers want the biggest bang for their dollar. During the Halloween season, families can get into the Halloween spirit with a small investment that yields a huge return on fun. So far sales of decorations, accessories and costumes have been strong. HIA provides a look at what the well dressed trick or treater will wear this year.
According to Stanley Geller, President of FunWorld and President of the HIA, boys and girls go for licensed characters from the movies, TV and comic strips. Boys tend to choose "macho" costumes such as Ninjas and the Ghost Face from the Scream movies. Girls love colorful bee and bug costumes. Sweet witches are in vogue, as are loveable princesses.
Parents opt for warmth, comfort and ease when dressing their infants. Plush animal outfits such as puppies, kittens, lions and tigers come complete with gloves and footsies and are as comfortable as they are warm.
Adult costumes are the industry's biggest growth area. Men are choosing the comical, kooky outfits. For the ladies, grand dress ups are a must --- slightly provocative, yet tasteful. Most importantly, Halloween gives people a chance to relax and let their imaginations run wild.
Whatever you choose to be on Halloween, the HIA encourages all Trick or Treaters to have a safe and fun holiday. For safety tips and more information about HIA, go to http://www.hiaonline.org.
About The Halloween Industry Association (HIA):
HIA was formally incorporated in 2005 as the trade organization to promote and build the celebration of Halloween in the United States. It was started by approximately 10 of the major suppliers of Halloween merchandise. Involved in the HIA are those that create, manufacture, import and distribute Halloween products including costumes, masks, wigs, and décor and party supplies. The HIA has grown to become a premier authority on Halloween and serves as a non-profit voice of the Industry for the benefit of all. The Industry is working with the state and the US Government to formalize and consolidate both safety requirements and testing for everyone's benefit. For more information, go to http://www.HIAonline.org.
To schedule an interview with an HIA representative, contact Beth Drost at beth (at) comsolutionsgroup.com or call 215-884-6499.