We decided to create the online boutique in response to consumer demand and for fans of our chocolate who can't visit the Valrhona Boutique at Trump Palace in New York City
Brooklyn, New York (PRWEB) October 15, 2009 - Valrhona, the world's pre-
eminent producer of rare origin and fine chocolates is pleased to announce the launch of the Valrhona Online Boutique (http://www.valrhona-chocolate.com) today. Chocolate connoisseurs can now find in the most comprehensive selection of Valrhona's range of retail bars and baking chocolates, seasonal gift items and limited edition chocolates.
"We decided to create the online boutique in response to consumer demand and for fans of our chocolate who can't visit the Valrhona Boutique at Trump Palace in New York City," says Pierre Cantrel, Sales Director Valrhona USA.
For the holidays, The Valrhona Online Boutique will offer:
Equinoxe -- Valrhona's classic chocolate covered fruit and nut confections are re-imagined in new gift collections and mini canisters
Grands Crus Collections -- Perfect for gift giving or for a chocolate-tasting party, elegant presentation gift boxes of Grands Crus milk and dark chocolate squares that feature Valrhona's Tasting Wheel
Estate Grown Chocolate Bars -- Introduced in 1998, Valrhona's Estate Grown, or Domaine, chocolate is made from the selected cocoa beans of a single harvest purchased directly from one exceptional plantation. The vintage dated Estate Grown chocolate bars are produced in limited quantities depending on the crop
Christmas dark chocolate truffle gift boxes -- Valrhona's velvety dark chocolate truffles nestled in 6-piece, 12-piece and 25-piece gift boxes wrapped in Valrhona's festive 2009 Christmas gift wrap.
Prices range from $ 2.49 - $ 45.99. To see the range of Valrhona retail products, go to valrhona-chocolate.com or call 1.888.682.5746.
The Tasting Wheel
Each Grands Crus Collection features the Valrhona Tasting Wheel under the lid, a tool developed by the sensorial analysts at Varhona that describes the flavor profile of each Grands Crus chocolate.
Recipes and Tasting Tips
Visitors to Valrhona's online boutique will also find original content such as recipes developed by Valrhona's L'Ecole for home use and tasting tips from Valrhona's sensorial analyst. Seasonal recipes and tips will be added on a regular basis.
When in New York City, please visit The Valrhona Boutique in the Food Emporium Fine Chocolates Shop
Where: Trump Palace, 1175 Third Avenue at 68th Street, New York, NY 10021
Hours: Monday - Saturday 9am - 9pm; Sunday 9am - 7pm
Founded in Tain L'Hermitage in 1922 by pastry chef, Albéric Guironnet, Valrhona (trademarked in 1947) has concentrated from the beginning on finding the finest beans to produce high quality chocolate, first for pastry chefs and chocolatiers and then for the consumer. Valrhona's first foray into the consumer market in 1986 introduced Guanaja, the first retail chocolate bar to proudly proclaim the bean origin and cocoa percentage on the label.
Valrhona's reputation as the standard-bearer in the premium chocolate industry is exemplified by its mastery of every step of cocoa production, from seed to bar and by its commitment to investing in sustainable cultivation and the rediscovery of forgotten cocoa varieties. Today, Valrhona sources its cocoa beans directly from 15 different plantations in 12 different countries, including Venezuela where it owns a plantation. Valrhona chocolate is now available in 60 countries. For more about Valrhona, visit http://www.valrhona.com.