Philosophy Communication Presents Budget-Conscience Ideas at PRSA Colorado Chapter Retreat

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Workshop session with Jennifer Miller to discuss a winning media relations campaign for a zany theater production

Regardless of the economic climate, public relations budgets are always under scrutiny. Especially now, however, budgets are tighter than ever, and public relations professionals are expected to move mountains with minimal resources. So what's a savvy practitioner to do? Come hear Jennifer Miller, principal and co-founder of Philosophy Communication, a public relations and marketing firm, discuss award-winning strategies and tactics her firm used to elevate a small theater production, Girls Only, to marquee status at Denver Center Attractions (DCA). Most importantly, Philosophy Communication put Girls Only on the theatrical map with a budget that would barely cover one month's salary of a mid-level professional.

Miller will present the Girls Only case study during the Media Relations on a Shoestring Budget workshop at the Colorado Chapter of the Public Relations Society of America (PRSA) chapter retreat, Friday, Oct. 16, at the Curtis Hotel in downtown Denver.

Girls Only is an original theater production created and performed by two Denver actresses Linda Klein and Barbara Gehring. The theater production began at the Avenue Theater and because of Philosophy's efforts, caught the attention of Denver Center Attractions. DCA purchased the fledgling production and put it on an open-ended run at the Garner Galleria Theatre in the Denver Center for the Performing Arts Complex (DCPA). The play recently celebrated its one-year anniversary at the DCPA and continues its open-ended run.

"Philosophy Communication is a boutique agency, so we're expected to be creative with our campaigns, but we also have to be creative with our budgets. Our Girls Only campaign gave us the opportunity to flex our creative muscle and to show how we can make a big impact with a small budget," said Miller. "Given the current economic environment, I'm excited to share ideas with my peers about how public relations can remain relevant and viable."

Miller co-founded Philosophy Communication in 2001 and has more than 15 years of public relations experience. She led the Girls Only campaign, which won the 2009 PRSA Grand Gold Pick award. At Philosophy, Miller designs and implements successful campaigns for clients such as Girls Only, Caribou Coffee, Smashburger, HomeAid Colorado, and ToolWatch. Miller is currently a board member for HomeAid Colorado.

About Philosophy Communication, Inc.
Philosophy Communication is a full-service marketing and public relations agency dedicated to the art of shaping thought. Recently, Philosophy received the Grand Gold Pick award from the Colorado Chapter of the Public Relations Society of America, recognizing its media campaign efforts. Founded in 2001 and based in Denver, Colo., Philosophy has represented many notable companies, including Smashburger, A World of Tile, Caribou Coffee, Nautilus Group, Inc., and Roth Distributing Company. For more information, visit http://www.philosophycommunication.com.

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