Luxury Brand Says Making Memories?, "We Have an App for That"

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Monica Rich Kosann Offers iPhone Users Free App: MRK eLocket™

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We have also tried to incorporate the rich design elements into this application that we do with all of our jewelry styles.

Monica Rich Kosann, a fine jewelry and home accessory brand with a shop at Bergdorf Goodman in New York and a distribution that includes fine jewelers and specialty stores, has created a new iPhone application, the MRK e-Locket™, where users can download a virtual version of one of the brands signature locket styles to their iPhone, insert photographs from their iPhone camera roll, custom "engrave" a message on the back of the locket and send it by e-mail to family and friends. The application is available through the iTunes or iPhone App Store http://tinyurl.com/mrk-elockets

Photographer/Designer Monica Rich Kosann noted about the launch of their new application, "We are a brand that helps customers find ways to celebrate their most cherished moments and memories while creating a unique sense of their own personal style. We are excited to offer the same idea to iphone users who know our brand or will be introduced to it through this unique application." Kosann continued, "We have also tried to incorporate the rich design elements into this application that we do with all of our jewelry styles."

The launch of this iPhone application is part of the Monica Rich Kosann brand's unique social media and web strategy that includes an e-magazine, a video channel, a free Facebook application and an expansion of existing social media initiatives. The current version of the iPhone application will be free to users.

Known for their lockets, charm bracelets, and home accessories, Monica Rich Kosann has launched the following initiatives at the same time as the iPhone application's introduction as part of an integrated Brand strategy developed for the web:

  •     An online, original content magazine, http://www.fineartoffamily.com that is devoted to how all of us capture, celebrate and share our most precious memories through photographs, heirlooms and collectibles. The magazine will include regular lifestyle features related to fashion, arts, food, and travel but will explore these ideas from the unique perspective of how they bring a timeless heirloom quality to our lives. The site will include community features where users can share their unique stories and photographs.
  •     A video channel within the magazine and on YouTube where the brand will create at least 15 original content videos in the first year.
  •     The MRK eLocket™ for Facebook. A virtual version of one of the designers signature locket styles can be downloaded for free to a users Facebook page where it can be posted to update their status by including pictures of spouses, children, friends, pets etc. and then shared with friends as well.
  •     An expansion of its existing Facebook and Twitter strategies that will leverage and share the original content being developed for the magazine and video channels.
  •     An expansion and re-design of an online retail site for Monica Rich Kosann collections at shop.fineartoffamily.com

ABOUT MONICA RICH KOSANN: Monica Rich Kosann is a fine art portrait photographer who - inspired by vintage lockets, cigarette cases and powder compacts she collected and used to house her clients photographs - created a jewelry and home collection carried by over 100 fine jewelers and specialty stores. She has been featured in numerous media including TOWN & COUNTRY, MARTHA STEWART LIVING and THE TODAY SHOW for her collections and her ideas on how families create and live with their precious memories. Her newest book, LIVING WITH WHAT YOU LOVE is scheduled for publication by the Clarkson Potter Group - Random House in Spring 2010.

ABOUT MONICA RICH KOSANN COLLECTION: Monica Rich Kosann is a fine jewelry and home accessory brand with a shop at Bergdorf Goodman in New York and a distribution that includes fine Jewelers and specialty stores. Known for their lockets, charm bracelets, and image cases, Monica Rich Kosann is a brand that helps customers find ways to celebrate their most cherished moments and memories while creating a unique sense of their own personal style.

ABOUT THE FINE ART OF FAMILY: http://www.fineartoffamily.com: The Fine Art of Family is an original content online media site and magazine devoted to how all of us capture, celebrate and share our most precious memories through photographs, heirlooms and collectibles. The magazine includes regular lifestyle features related to fashion, arts, food, and travel but explores these ideas from the unique perspective of how they bring a timeless heirloom quality to our lives. The site will include community features where readers can share their unique stories and photographs. An online retail environment shop.fineartoffamily.com is included in the site.

ABOUT THE DEVELOPERS: Applications for Facebook and iPhone were developed for Monica Rich Kosann by Charlie Bindert and Tim Slavin of Spontaneous Development

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