Victoria Gardens Welcomes Shoptopia to Rancho Cucamonga

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Social shopping experience connects Victoria Gardens shoppers with brands and local retailers.

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We designed Shoptopia to meet the needs of shoppers and to connect them directly with brands, retailers and products available to them at their local shopping center

The national social shopping network Shoptopia debuts at Victoria Gardens in Rancho Cucamonga on October 17 during the Shoptopia on the Runway Fashion Show hosted at the center. This occasion at Victoria Gardens marks the most recent appearance of Shoptopia at a California shopping center. Shoptopia is a national social shopping networking website created by Mallfinder Network to connect shoppers of these centers with others who share their passion for shopping, as well as retailers and other community groups. Designed for people who think shopping with friends makes a trip to the mall even better, Shoptopia is an online experience where shoppers exchange insights, receive special offers and deals from retailers, and plan their trip to the shopping center.

“We designed Shoptopia to meet the needs of shoppers and to connect them directly with brands, retailers and products available to them at their local shopping center,” said John Dee, president of Mallfinder Network.

Shoptopia bridges the gap between online and traditional retail shopping, allowing members to enjoy the benefits of online shopping while reconnecting them with the enjoyment of an in-store shopping experience. Shoptopia members share insights, product reviews and their passion for shopping across a community of fellow shoppers, while receiving special discounts and incentives that can be redeemed at the retailers of their local shopping center.

“Shoptopia allows us to enhance the in-store shopping experience by taking our shoppers from online and enticing them to visit our center,” said Masa Liles, marketing director, Victoria Gardens. “We can communicate with our shoppers in real time about all the different activities and sales promotions that are meaningful to them happening at the center.”

In celebration of Shoptopia’s launch, the center plans to give a free $10 gift card, while supplies last, to the first 200 Shoptopia members who bring their printed Shoptopia profile page to Guest Services on October 17. All members will be entered into an individual drawing for a $250 shopping spree, just for signing up for a free membership now through November 1, 2009. In addition, Shoptopia will award special prize giveaways to shoppers on the day of their launch via a special text message mobile campaign.

Shoptopia’s Style Editor James Campbell will showcase the latest fashion trends for fall at the Shoptopia on the Runway Fashion Show featuring retailers from Victoria Gardens. The Shoptopia on the Runway Fashion Show will take place at Victoria Gardens’ Chaffey Town Square on October 17 at 1pm and 3pm. The fashion show will feature local area shoppers as models from a recent model search that was held at the center.

Joining Shoptopia is easy and free. Users sign up to create a profile and personalize their shopping preferences. They collect and organize favorite products with Shoptopia Lists, seek the opinions of like-minded shoppers and share a shopping experience with family and friends in the Talk section. Shoppers converse across all major retail categories including, Women’s Fashion, Men’s Fashion, Kids, Gadgets, Health & Beauty, and Eco-Green.

Once members create a profile that identifies their preferences, they enjoy exclusive perks and deals from Shoptopia and their shopping center. Retailers build relationships with shoppers who frequent their stores and provide them with relevant product information and promotions.

Shoptopia has launched at South Bay Galleria, Redondo Beach, CA, The Shops at Northfield Stapleton, Denver, CO, The Orchard Town Center, Westminster, CO, Southlands, Aurora, Co, Antelope Valley Mall, Palmdale, CA; Boulevard Mall, Amherst, NY; The Promenade Bolingbrook, Bolingbrook, IL; The Mall at Robinson, Pittsburgh, PA; Charleston Town Center, Charleston, WV; The Mall at Stonecrest, Lithonia, GA; Promenade Temecula, Temecula, CA; Galleria at Sunset, Henderson, NV; and Short Pump Town Center, Richmond VA. Shoptopia will also launch at Simi Valley Town Center in Simi Valley, CA on Saturday, October 17. Following the launch at Victoria Gardens and Simi Valley Town Center, Shoptopia will continue to launch at centers nationwide through the end of the year.

About Shoptopia and Mallfinder Network
Shoptopia is an online shopping experience where members can share their love for their favorite brands, discover new products, seek shopping advice from a community of friends, family and peers, and receive exclusive benefits from local shopping centers. Shoptopia is the creation of Mallfinder Network, the leading developer and provider of integrated marketing services for the shopping center industry. Mallfinder represents over 260 shopping centers nationwide, connecting millions of shoppers with brands, retailers and sponsors. Privately held and based in Denver, Mallfinder has serviced leading companies in the retail industry with interactive marketing services since 1997. For more information on Mallfinder Network, please visit http://www.mallfinder.com. Experience Shoptopia at http://www.shoptopia.com

About Victoria Gardens
Victoria Gardens is a 1.4 million-square-foot, open-air, regional town center located in Rancho Cucamonga, California, at the intersection of I-15 and Foothill Boulevard. The shopping center is anchored by Macy’s, JCPenney, AMC Theatres 12, Bass Pro Shops Outdoor World and the Victoria Gardens Cultural Center, and features more than 170 premier shops, restaurants and the Rancho Victoria Food Hall, as well as 40,000 square feet of Class-A office space. For hours of operation, directions or other information, visit http://www.victoriagardensIE.com. Victoria Gardens is a joint development of Forest City Enterprises, Inc., a publicly traded (NYSE: FCEA and FCEB) national real estate company, and Lewis Retail Centers, a member of the Lewis Group of Companies, one of the nation’s largest privately-held real estate organizations.
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Vicki Rousseau
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