Kurani Interactive Launches Book of Odds Website

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World's first reference website on the odds of everyday life developed by New Jersey-based interactive agency, Kurani Interactive

Why are we able to get information about so many subjects so easily, yet not about the most vital and interesting subject - the probabilities of everyday life?

Kurani Interactive, a New Jersey agency that builds websites, provides digital strategy, and manages internet marketing, has launched the website Book of Odds, http://www.bookofodds.com, the world's first reference on the odds of everyday life.

Three years in the making, Book of Odds is a searchable online database containing hundreds of thousands of "odds statements." From the odds of being the only one to survive a plane crash to the likelihood of having ever eaten cold pizza for breakfast, the website allows users to discover the probabilities of everyday life. Using aggregated statistics in areas such as crime, politics, accidents and relationships, Book of Odds shows users where they fit in with the world. With each visit, people can read engaging and thoughtful articles, participate in an online community of users who share their interests and build a personalized Book of Odds.

The idea was conceived by Amram Shapiro, founder of the privately funded multimillion-dollar startup based in Boston, Massachussetts. More than 20 years experience as a consultant for strategy, technology and new product development has informed Shaprio's efforts in making sense of statistics, managing complex projects and understanding the dynamics of healthy organization. He is supported by a staff of professionals from such prestigious schools as Harvard and MIT and a select group of professional partners.

Kurani Interactive was chosen out of a large pool of esteemed interactive agencies to work side by side with the Book of Odds team to bring the idea to fruition. In addition to branding Book of Odds, Kurani Interactive provided assistance with the long-term digital monetization strategy and designed and built the online user experience (website and mobile). Among the website features are a robust content management system with custom work flow for the editorial staff, integration with a back-end semantic database for organizational efficiencies, ad serving, segmented data collection, and a 'my accounts' section that allows users to save lists, aggregate "like-me" stats, and share findings.    

"The Book of Odds website is groundbreaking and is a new fundamental reference work," says Dan Kurani, founder and president of Kurani Interactive. "The exceptional team, comprised of Book of Odds, Shift, Cambridge, and Kurani staff, made the entire process, from model development through user experience design, a success."

About Book of Odds Enterprises, Inc.
Book of Odds began with a simple question: "Why are we able to get information about so many subjects so easily, yet not about the most vital and interesting subject - the probabilities of everyday life?" Answering this question became their mission. Visit http://www.bookofodds.com to find out the odds.

About Kurani Interactive
Kurani Interactive is a New Jersey-based interactive agency that has won dozens of awards in the areas of digital strategy, website development and internet marketing campaigns. Visit Kurani Interactive's website at http://www.kurani.com or call 1-800-889-7676 to reach a representative from Kurani Interactive.


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Dan Kurani
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