iCrossing creates 'Home matters' site for Halifax Insurance

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New site launched to tackle home insurance dilemmas for one of the UK's leading insurance brands

Halifax Insurance today announces the launch of its new insurance website 'Home Matters', which offers facts and advice relating to the home in a user friendly and interactive format designed and implemented by digital marketing agency iCrossing.

The move by Halifax into the social space is the first step in an ongoing project to create an engaged online community and is the first time the brand has undertaken a social media project. The user friendly, flash animated site contains a blog and competitions encouraging consumer involvement and video vox pops and an 'ask the expert' element to deliver advice concerning home security and domestic accidents.

iCrossing, which already runs Halifax's search engine optimisation activity, will help soft launch the new site to Halifax customers and encourage them to post home issues and protection related questions to be answered by resident expert Martyn Foulds, a Senior Claims Manager for Halifax Home Insurance. Other features include facts about the home and common problems such as flooding and DIY accidents as well as interesting 'did you know' statistics including, for example, 25% of people have had items fall to the floor due to washing machine or traffic vibrations.

Julian Ireland, Planning Director, iCrossing said 'Home matters builds on our natural search work for the Halifax brand to date which has increased traffic and vastly improved Google rankings. By creating such a relevant, user friendly and interactive site we create a destination to engage with these visitors, establishing a rapport with both existing Halifax customers and new visitors alike looking for advice and ultimately influencing online behaviour and purchases.'

Martyn Foulds, Senior Claims Manager at Halifax Home Insurance said 'It is crucial we get this first foray into the social space right, building on the existing traffic driving work undertaken to encourage customers to see us as the ultimate home protection and advice destination."

About iCrossing
iCrossing, formerly known as Spannerworks in the UK, is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class marketing services - including paid search and natural search marketing, social media, content and media, display advertising, user experience, web development and analytics and insight to create integrated digital marketing programs that engage consumers and drive ROI.

iCrossing clients include world-class brands such as The Coca Cola company, HBOS, Toyota and Virgin. Headquartered in Scottsdale, Arizona, the company has 550 employees in 12 offices in the US and Europe, including 97 employees in the UK.

Find out more at http://www.icrossing.co.uk or contact us on +44 (0)1273 827 700 or results (at) icrossing (dot) co (dot) uk

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