Highland Park, NJ (PRWEB) October 16, 2009
Mary Pomerantz Advertising recently received Gold Awards for Outdoor Transit advertising and Digital Billboard advertising as well as Silver Awards for Logo and Brochure Designs for their New Brunswick Rocks Campaign. These awards were presented October 9, 2009 at the JASPER 35th annual awards dinner held at the PNC Arts Center.
"A great idea often is just that, a great idea, without the help of a great branding and marketing campaign," stated Mary Pomerantz. "We are very pleased to be honored again by JASPER. This year though seems especially fitting. The JASPER (JSPRAA) awards ceremony theme was SURVIVORS and this campaign is a remarkable story about a group of businesses who decided to survive in the worst economy they had all seen in their business careers."
New Brunswick Rocks was an idea born between Mary Pomerantz Advertising's VP, Joe Remmett, and The Stress Factory's owner Vinnie Brand. As they watched the economy tank at the end of 2008, they created a plan to reach out to all the major establishments in New Brunswick to pool advertising money to create exciting events in New Brunswick at affordable prices. The Mary Pomerantz Advertising creative team went to work. Led by Tom Severini, the group named the campaign, developed the identity, created the website, designed the multi-media campaign, and began the marketing efforts.
By March, New Brunswick Rocks had 17 members and sponsors. Vinnie Brand of The Stress Factory states, "While the past six months were challenging economic times, the New Brunswick Rocks campaign helped us to have similar or higher sales than last year. It is an amazing story for a group of competitors getting together for a common goal." The members and sponsors of New Brunswick Rocks can be viewed at newbrunswickrocks.com.
The JASPER awards were established in 1974 to honor excellence in communications.
About Mary Pomerantz Advertising
Mary Pomerantz Advertising provides branding, designing and marketing services for corporations, health care facilities and educational institutions located throughout the United States. Mary Pomerantz Advertising is a certified WBENC WBE and SBE corporation. For more information, go to http://www.mpaads.com.
Mary Pomerantz Advertising
Joe Remmett, 732 214-9600