We are delighted that Aine has won the competition and can't quite believe her toy will be available for people to buy at Argos. She is very excited about the idea of the 'Tilly the Tooth Fairy' doll coming to life. The response we have received from friends and family has been amazing and we are so proud of her.
UK (PRWEB) October 15, 2009
The UK's youngest toy inventor, Aine Gallagher, aged 6, is set to see her idea for a Tooth Fairy doll launch nationwide at Argos, the UK's number one toy retailer. As the winning design in the Argos 'Toy of the Future' competition, Aine's idea has been made into a real toy by one of the country's leading toy manufacturers and will be sold by Argos in time for Christmas. 'Tilly the Tooth Fairy' will be available in the Argos Christmas Gift Guide from 14 October.
The Argos 'Toy of the Future' competition asked children to submit their ideas for a future toy superstar. The winning entry could become the next Barbie, Rubik's cube or Lego. The concept was to ask the real toy experts - the kids that play with them - to help find a new top toy, as part of celebrations for Argos' 35-year anniversary.
The 'Tilly the Tooth Fairy' doll was designed to help children who lose their teeth. It goes under the child's pillow and comes with a small pouch where children can place their lost tooth. Aine was inspired to design the doll after losing her own tooth and being told how the tooth fairy comes to leave money under your pillow.
Ian Chaplin, Trading Manager for toys at Argos says: "The 'Tilly the Tooth Fairy' doll is a brilliant idea, and Aine has done exceptionally well to beat the tough competition that she faced. The tooth fairy is an important part of the early childhood experience, even grown-ups can remember losing their first tooth and the magic of finding money under their pillow. We're excited about making Aine's tooth fairy doll part of the Argos toy range."
Tina Gallagher, Aine's mum, commented: "We are delighted that Aine has won the competition and can't quite believe her toy will be available for people to buy at Argos. She is very excited about the idea of the 'Tilly the Tooth Fairy' doll coming to life. The response we have received from friends and family has been amazing and we are so proud of her."
This year Argos is inviting kids to enter the Argos Toy Tester competition for a chance to win free toys for a year. They will select 30 winners in total, and will choose one product from their Toys and Video Games ranges for each winner, each month for one year. To enter kids have to tell Argos about their favourite toy and why they love it in 25 words or less online at http://www.argostoytester.co.uk or in any Argos store.
Notes to Editors
Enter the Argos Toy tester competition for a chance to win free toys for a year! All you have to do to enter is tell us about your favourite toy and why you love it in 25 words or less. It's easy to enter, simply fill in the entry form in the Big Play flyer and post your entry at any Argos store.
You can even enter online at http://www.argostoytester.co.uk where you'll find plenty of additional information, including what's happening at the Big Play Roadshow which will tour 15 UK shopping centres over October Half Term (24th Oct-1st Nov). You can also play the Toy Tester game online!
Argos is a unique retailer recognised for choice, value and convenience. It sells general merchandise and products for the home from over 700 stores throughout the UK and Republic of Ireland, online and over the telephone. In the last financial year, Argos sales were £4.3 billion.
Argos serves over 130 million customers a year through its stores. On average, 18 million UK households, or around two thirds of the population, have an Argos catalogue at home at any time.
Argos expects to add around 20 stores this year. Its internet site, http://www.argos.co.uk, was the most visited high street retailer online in the UK in 2008.
Argos is part of Home Retail Group, the UK's leading home and general merchandise retailer.
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