Small Is Big: Darigold Introduces New 8-oz Single Serve

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Strong-Selling QSR Product Now Available at Retail in Select Markets

Customer response to our 8-oz single serve is fantastic

Success in the restaurant channel and growing retailer interest prompted Darigold to bring its popular 8-oz single-serve milk product to the grocery shelf.

The new plastic 8-oz bottle comes in three low-fat varieties--1% White, 2% White, and 1% Chocolate--and ships in a convenient 12-pack case.

Darigold 8-oz milk is from cows not treated with rbST, the product has an extended shelf life (minimum 30 days code life), and the chocolate is made with natural sugar (no high fructose corn syrup).

"Customer response to our 8-oz single serve is fantastic," said Randy Eronimous, Darigold's Director of Marketing. "Moms especially are attracted to the smaller portion and not only for the nutritional value. The resealable container fits in easily in cup holders and makes the excellent nutrition of Darigold milk more convenient for on-the-go customers."


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Randy Eronimous

Eileen Brecha
Williams-Helde Marketing Communications
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