Trick-or-Treat for UNICEF Launches Across British Columbia and Yukon

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54-Year-Old Halloween Tradition to Reach $100M Fundraising Milestone This Year - UNICEF BC launches the Trick-or-Treat for UNICEF campaign for the 2009 Halloween season. The campaign is a 54-year-old Halloween tradition where children throughout BC and Yukon raise funds to improve the lives of vulnerable children around the world.

Trick-or-Treat for UNICEF

Through Trick-or-Treat for UNICEF, children in Canada are helping to give thousands of children in Malawi and Rwanda the gift of education.

UNICEF BC launches the Trick-or-Treat for UNICEF campaign for the 2009 Halloween season. The campaign is a 54-year-old Halloween tradition where children throughout BC and Yukon raise funds to improve the lives of vulnerable children around the world.

Through Trick-or-Treat for UNICEF, schools take part in creative fundraisers during the month of October. Children team up with their peers, teachers and parents to fundraise in innovative, fun and exciting ways, while learning about the reality of life for most school children in Africa.

This year Trick-or-Treat for UNICEF will help create hope for the future in Malawi and Rwanda by raising funds that will be used in those countries to create schools with a safe environment where children can learn, play and have access to clean water, washrooms and hand-washing facilities.

“Every child has the right to education, yet millions of children around the world do not have access to schools, teachers or safe learning environments,” said Nigel Fisher, UNICEF Canada President and CEO. “Through Trick-or-Treat for UNICEF, children in Canada are helping to give thousands of children in Malawi and Rwanda the gift of education.”

This year, Trick-or-Treat for UNICEF is poised hit the fundraising milestone of $100 million raised in Canada since 1955 to help the world’s most vulnerable children.

Anyone who wants to be a part of this tradition can contribute to Trick-or-Treat for UNICEF online through a secure donation page at http://www.trickortreatforunicef.ca.

About UNICEF
UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. For more information about UNICEF, please visit http://www.unicef.ca.

UNICEF BC Contact:                        
Sophia Cheng                
Curve Communications                
604.684.3170 ex. 104                        

UNICEF Canada Contact:
Christopher Tidey
UNICEF Canada
416 482-4444 ext. 8831

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Sophia Cheng

Chris Tidey
UNICEF Canada
416-482-4444 ext 883
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