WEDO Tour on Oct. 16 Benefits Women Business Owners with Strategies For a Sustainable Business

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2009 Webcast Spans 11 Regions, Provides Women Business Owners and Executives Tools to Grow Their Business in Current Economy

The 2009 Women's Economic Development Outreach (WEDO) Tour, hosted by PNC Bank and National City Bank, now a part of The PNC Financial Services Group, Inc., (NYSE: PNC) will help connect women business owners and executives with the information, resources, education and people they need to grow their business.

Businesswomen will gather Oct. 16 in 11 regions, including Palm Beach, Fla., Indianapolis, Ind., Manistee, Mich., Milwaukee, Louisville, Cleveland and four Pennsylvania locations (Erie, Greensburg, Grove City and Pittsburgh). There will be a separate event in Chicago on Oct. 22. For complete details, visit

Broadcast via streaming video, the national panel for the 2009 WEDO Tour will connect hundreds of businesswomen across the United States and provide insights on how to develop strategies for a sustainable business in today's economic environment. Key topics will include:
--Defining and building an established, sustainable business model that produces consistent results
--Spending wisely against a marketing strategy and employing tactics to measure the return on investment
--Obtaining, utilizing and maximizing working capital to support continued business growth
National panelists include:
--Cindy Bates, Microsoft North America
--Genevieve Bos, Pink Magazine
--Marilyn Landis, Basic Business Concepts, Inc.,
--Mercedes LaPorta, Mercedes Electric Supply, Inc.
--Susan Wilson Solovic,

Each region will also provide attendees with an opportunity to participate in a local panel discussion with local women business owners and executives to discuss topics of importance to that region.

The nascent recovery in U.S. and global economies is lifting the outlook for small and mid-sized business owners, according to the fall 2009 PNC Economic Outlook survey findings. As the U.S. economy begins a moderate recovery it is important for small business owners to focus on building sustainable business strategies.

WEDO is a blend of national programming and local delivery that provides women business owners and professionals with growth strategies, tactical support and partnership opportunities to position their business for continued success. WEDO was founded by National City, now a part of PNC, in 2000.

PNC and National City continue to support the growth and expansion of this fast-growing business segment. Bankers provide business owners with the expertise and easier ways to help them meet the challenges of running a company, with solutions for every stage of a business from startup to succession. Together, PNC and National City are on track to provide $7.5 billion in loans to women-owned businesses throughout 2010.

The PNC Financial Services Group, Inc. ( is one of the nation's largest diversified financial services organizations providing retail and business banking; residential mortgage banking; specialized services for corporations and government entities, including corporate banking, real estate finance and asset-based lending; wealth management; asset management and global fund services.


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