Fox Rent A Car Implements Social Media to Improve Customer Service

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Fox Rent A Car uses Social Media tools to improve customer service and build a community to share travel advice, company news and provide useful information to its' expanding base of rental customers.

We believe that Social Media will help us build an effective and helpful two way communication stream with our customers. We want to listen to them and to be able to respond to their questions and concerns. The same is true for Twitter and Facebook. The customer is our greatest asset. We want to provide every opportunity we can to communicate with them and learn from each other.

Fox Rent A Car has selected Social Media to create an online community for its' customers, providing a platform for them to introduce and exchange interesting and valuable travel information to enhance their travel experience while they are renting from Fox Rent A Car.

Fox Rent A Car, headquartered in Los Angeles, operates from ten (10) locations in the Western US. They also support a reservation affiliate system outside of the United States. Fox Rent A Car is recognized as a "discount" rent a car company throughout the travel industry. Fox provides a great combination of service and discounted rates that equate to a sound "value proposition" for their customers.

To strengthen the Fox value proposition and provide a timely communication format for the Fox customers, Fox created a company blog http://www.foxrentacarblog.com to enhance and provide valuable information about things to do close to the Fox locations, travel advice, safety tips, coupons for discounts and special services and see the latest news about Fox Rent A Car and its' continued growth and expansion. Other social media tools that are used by Fox includes Twitter and Facebook where Fox posts regular updates on its FanPage. Visitors can see pictures of Fox locations, review the Fox fleet and have access to travel information for the city that they are indenting on renting a car.

"We have implemented Social Media Marketing in our overall strategy to encourage a dialogue between our company and our customers. Fox wants to listen to our customers and provide the best customer experience to our clients.", stated Jakub Kopiczak, Marketing Manager at Fox Rent A Car. He continued, "We believe that Social Media will help us build an effective and helpful two way communication stream with our customers. We want to listen to them and to be able to respond to their questions and concerns. The same is true for Twitter and Facebook. The customer is our greatest asset. We want to provide every opportunity we can to communicate with them and learn from each other."

Fox's Social Media strategy is a clear indication of the company's commitment to use every tool available through social networking to build solid relationships with their customers.

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Jacob Kopiczak
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