iStreet Solutions Chooses Gravity Point CRM Solution, Increases Lead Generation Results by 60 Percent

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Implemented Solution Grows Qualified Leads, Enhances Web Presence and Eliminates Google Ad Word Spend

Gravity Point LLC, a provider of best-in-class business process solutions and integration for CRM, Marketing Automation, and Internet technologies, today announced that iStreet Solutions has implemented Gravity Point's solution offering , significantly increasing its lead volume while reducing its marketing spend, leading to a dramatic increase in its business. Gravity Point's CRM solution was able to provide iStreet with the most customer exposure ever in the technology company's five year history.

Gravity Point offers a process driven automated solution that spans across lead and demand generation activities, delivering to customers sales leads that are most likely to close. Its service offering gives real-time insight into sales and marketing activities making it easy for companies to adjust their sales and marketing efforts accordingly by having them fine tuned to dramatically grow the business. Gravity Point's service offering includes CRM implementation and scaling, mobile application access, marketing automation, and lead generation solutions.

As a small-to-mid sized provider of ERP hosting solutions, iStreet faced a number of challenges as it struggled to compete with much larger organizations that were executing more costly advertising and spending more money to be listed higher up in leading search engines. The company had minimal interactions and leads coming off of its corporate website, very little traffic from search engines, and was in need of new business opportunities from lead generation and existing capture mechanisms. After implementing Gravity Point, iStreet Solutions quickly began ranking within the top 5 of all relevant keyword and phrase strings for the 3 major search engines (Google, Bing, and Yahoo). The company also ranked higher than competitors that were much larger in size. With Gravity Point's services, iStreet was also able to easily capture lead information and interaction from all visitors to their website.

"We needed to increase our lead generation capabilities and the quality of leads we were getting," said Mark Richter, iStreet Solutions' CEO. "There was also the desire to lower spend on our current SEO. We selected Gravity Point's business process solutions. Gravity Point has enabled us to increase our lead volume and quality while reducing our marketing spend. We've actually been able to eliminate our cost per click advertising expenditures. Gravity Point has put in place a truly unique CRM solution for us that has delivered a 60% percent increase in leads for our company. Given the results, it's clear we've definitely made the right choice."

iStreet Solutions is an SAP hosting partner and a provider of applications and managed services helping businesses and IT organizations master the challenges of planning, building, and running SAP applications. iStreet delivers high-end SAP hosting capabilities equivalent to Fortune 500 outsourcers at cost-effective pricing.

"Gravity Point is pleased to add iStreet Solutions to its list of customers and partners," said Beau Beamon, CEO and Founder for Gravity Point. "Companies are looking for more cost efficient ways to enhance their lead generation and web profile, but are currently faced with incredibly expensive and often times ineffective choices. Gravity point offers a radically different approach that allows company to grow revenue while lowering customer acquisition costs."

About iStreet Solutions
iStreet Solutions is an SAP hosting partner and a provider of applications management services. The SAS70 Type II compliant company provides certified SAP hosting services and application management services. iStreet delivers high-end SAP hosting capabilities of Fortune 500 outsourcers at cost-effective pricing to small and medium sized enterprises. Visit http://www.istreetsolutions.com.

About Gravity Point
Gravity Point provides best-in-class business process solutions and integration with CRM, Marketing Automation, and Internet technologies. Gravity Point has a proven track record of delivering results in the areas of lead generation, customer acquisition, and up sell opportunities. Companies have implemented Gravity Point's best practice solutions and methodologies, instantly adding value and a return on investment to any sales or marketing project.

To find out more about Gravity Point business process and CRM solutions, please visit http://www.gravitypoint.com. Gravity Point can be contacted by e-mail at info(at)gravitypoint(dot)com.

Contact:
Emi Matsuoka
(415) 564-0445
pr(at)gravitypoint(dot)com

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