ActiveStrategy Selected to Provide Balanced Scorecard Consulting for the United States Coast Guard

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ActiveStrategy, Inc., the leading provider of comprehensive performance management software and consulting, announced that the United States Coast Guard has selected ActiveStrategy to provide strategic management consulting services that will support and contribute to the Coast Guard's efforts to modernize for the 21st century. These services will include the creation of a Balanced Scorecard performance management framework and assistance with embedding the new framework into Coast Guard business practices to ensure successful adoption.

ActiveStrategy, Inc., the leading provider of comprehensive performance management software and consulting, announced that the United States Coast Guard has selected ActiveStrategy to provide strategic management consulting services that will support and contribute to the Coast Guard's efforts to modernize for the 21st century. These services will include the creation of a Balanced Scorecard performance management framework and assistance with embedding the new framework into Coast Guard business practices to ensure successful adoption.

The U.S. Coast Guard is one of the five armed forces of the United States and the only military organization within the Department of Homeland Security. With nearly 42,000 men and women on active duty, the Coast Guard carries out an array of civil and military responsibilities touching almost every facet of the U.S. maritime environment: the Coast Guard protects America's maritime economy and the environment, defends maritime borders, and saves those in peril.

With domestic and global trade and security needs continually shifting, the Coast Guard recognizes that it must be prepared to conduct operations across a broad spectrum of threats and hazards. Starting in early 2008, the Coast Guard began planning for a modernization effort, which would position the organization to ensure readiness for mission execution in this ever-changing climate. The Coast Guard Modernization effort represents an overarching strategy to build on organizational strengths, while simultaneously capitalizing on today's technologies, ingenuity, and efficiencies to equip the workforce with the infrastructure and capabilities to maintain operational excellence and sustainable mission execution far into the 21st century.

ActiveStrategy's consulting services will be aimed at helping the Coast Guard translate these strategic goals into actionable, measurable objectives, which will be deployed through the organization via a new strategy map and cascaded Balanced Scorecard management framework. In addition, strategic and tactical initiatives will be identified, prioritized and properly aligned to the scorecards. The organization will also be trained and coached on the most effective way to review the scorecard measures and initiatives on a regular basis to improve performance and ensure accountability.

Jack Steele, ActiveStrategy's Chairman and CEO, remarked, "We at ActiveStrategy are so pleased to have been selected to help this remarkable and essential organization in their Modernization efforts. I know we will be able to leverage our experience to ensure that the new Balanced Scorecard framework will support this important strategy, help align the organization, and drive the outcomes that are required for the Coast Guard to be successful in mission support and execution -- now and in the future."

About ActiveStrategy, Inc.
ActiveStrategy's singular focus is enabling results through performance management and measurement. Through a combination of the world's most comprehensive performance management software, ActiveStrategy Enterprise, and leading management consulting services, we help organizations of all sizes and in all sectors dramatically improve their business performance.

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Lisa Hobart
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