m62 Highlights Importance of Having a Clear Objective in a Business Presentation

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Presentation experts recommend tailoring a presentation around a specific presentation objective, thus ensuring that the audience are fully engaged, and that the presentation will be as successful as possible.

So many presenters insist on using generic presentations that simply overload the audience with information. Not only is this irrelevant in most cases, but it is likely to have a negative effective on audience attention. A rambling presentation will bore, alienate and confuse audiences. If the presenter is not sure how he wants the audience to feel, how can he expect the audience to be?

m62 visualcommunications, the global leader in presentation effectiveness, has today highlighted to presenters the importance of ensuring there is a clear objective in a sales or investor presentation.

Many presenters simply reuse old generic presentations, and occasionally adapt the wording of bullet points slightly in an attempt to tailor the presentation to the pitch audience. The resulting effect can be one of incoherence. Presenters with no clear objective have no aim to work towards. Many presenters may not even realise how ineffective this is.

There is much more to a presentation than a lively speaker and fancy presentation design. Every presentation should have a specific objective, whether that is to seal a deal with a prospective client, successfully train new employees, or convince an investor to put money into a business.

The first step in setting objectives is to identify the type of presentation being given, and how the audience should feel at the end of it. Every one of a presentation's PowerPoint slides should then be tailored to emphasise this aim, as should everything a presenter says. The entire presentation should work towards this objective, and at the end of the presentation it should be very clear that this conclusion has been reached.

Nicholas Oulton, Founder of m62, commented: "So many presenters insist on using generic presentations that simply overload the audience with information. Not only is this irrelevant in most cases, but it is likely to have a negative effective on audience attention. A rambling presentation will bore, alienate and confuse audiences. If the presenter is not sure how he wants the audience to feel, how can he expect the audience to be?"

m62 has produced over 6,500 presentations for companies worldwide, including BP, Siemens and the BBC. m62 also provides PowerPoint training for its clients, and free PowerPoint templates on its website.

For more information about m62 visualcommunications, please visit m62.net or call 0151 259 6262.

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Jessica Pyne
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