New York, NY (PRWEB) October 15, 2009
Empowered Media, LLC, operator of the Jillian Michaels brand, named Krupp Kommunications, Inc. (K2), a full service public relations, marketing and branding agency, as its public relations agency of record. In this role, K2 will consult and collaborate with the Empowered Media, LLC team, draft overall brand messaging, and develop and execute a strategic marketing and public relations plan to advance Empowered Media LLC's Jillian Michaels brand.
"As an agency that prides itself on working with clients who are committed to improving lives and the world around us, the work that Jillian Michaels does embodies the qualities that we value most at K2," said Heidi Krupp-Lisiten, K2 CEO and founder. "Her devotion to her work and dedication to helping the public achieve their maximum potential is what we're most excited to share with the world."
Founded in 2008, Empowered Media, LLC, works as life architects with the sole mission of inspiring individuals to empower themselves to seek healthier and happier lives. The products marketed are part of the total life solution platform created using the Jillian Michaels philosophy.
"Jillian and I decided to work with Krupp Kommunications based on their history, experience and forward thinking strategies to assist in the expansion and visibility of the Jillian Michaels brand," said Giancarlo Chersich, CEO of Empowered Media, LLC. "Heidi Krupp and her team have the ability to present the brand with integrity and understand how to communicate Jillian's message to her audience."
About Jillian Michaels
Jillian Michaels is one of the leading health and wellness experts in the country. The New York Times bestselling author, motivational speaker, trainer and life coach on the NBC hit series The Biggest Loser has created a household name through helping people achieve healthier and happier lives. Every week she motivates nearly 15 million TV viewers and approximately 3 million subscribers to her Web site http://www.JillianMichaels.com and daily e-mail newsletter. As a motivator and role model, Jillian has a unique connection with her audience that stems from her own personal journey toward wellness. Before she was a huge TV success, Jillian struggled with her own weight and was determined to reach her goals. Her dedication and hard work has empowered her to inspire others to achieve total wellness solutions.
About Empowered Media, LLC
Empowered Media, LLC operates the Jillian Michaels health and wellness brand. The company works as life architects with the sole mission of inspiring individuals to empower themselves to seek healthier and happier lives. The products marketed are part of the total life solution platform created using the Jillian Michaels philosophy.
About Krupp Kommunications, Inc.
Established in 1996, Krupp Kommunications (K2) is an award winning integrated public relations and marketing agency specializing in brand development for lifestyle, entertainment, and publishing properties. K2 works with clients to create customized, strategic campaigns that deliver extraordinary results. K2's mission is to build brands that enrich lives by working with individuals and organizations who strive to improve the world around them. For more information, please visit http://www.kruppkommunications.com.
kmetzger (at) kruppnyc (dot) com
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