LivingAnalytics Launches LivingBRAND, a New Unique Way to Measure the Viral Trends of the Social-Web on Corporate Brands

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Are institutions ready for the mass vocalization of the social-web? LivingBRAND identifies recent trend of financial institution rants.

In the last 4 months we have seen a big increase in web chatter, sharing complaints about general banking and more specifically, modification processes of banks

LivingAnalytics Inc., an industry expert in business intelligence, analytics and document recognition technologies, today announced LivingBRAND an absolutely unique way to monitor the social-web's impact on corporate products and brands. LivingBRAND is an analytics service that not only monitors the mood of social media on targeted products, services, and companies, but also identifies and links trends. Most recently the LivingBRAND engine identified a massive trend in social media of financial institution rants.

Voices of the world are now being freely published on the web. The World Wide Web has become a popular medium of sharing, educating, and most recently ranting, and financial institutions are in the cross-hairs.

People have found a way to vent on the web and recently the talk is about their banking and financial woes. "In the last 4 months we have seen a big increase in web chatter, sharing complaints about general banking and more specifically, modification processes of banks" Says Patrick O'Fallon, Data Biologist and COO at LivingAnalytics. "We estimate that every time the word 'Wells Fargo' is mentioned in a non-automated Tweet or Blog, 72% of the content is negative, similar can be said for Bank of America."

Are financial institutions prepared for the ability of their customers to vocalize at high volume with high impact? Financial institutions are not the only target but the general focus says LivingAnalytics. Expert blogger and troubled home-owner, going by handle "300_Wells," created a blog just a month ago titled Voices Against Wells Fargo ( http://www.voicesagainstwellsfargo.com or @BadWellsFargo on Twitter ) and claims that in that short time he already has received 500+ unique visitors. In the blog he shares his one and a half year long story of the modification process with Wells Fargo. "I'm about to lose my house, my home." says 300_Wells. He also has what he calls the "Useful Facts" section which he hopes helps others in the same situation get through the process easier than he.

"Over the year and a half working with Wells Fargo on my upside down home, I've been faced with contradiction, misleading statements, and lost personal documents. For example, just recently I received a work out letter, and the same day of the letter received a phone call notifying me of a foreclosure date," says 300_Wells, "if I lose my house, I hope that my ability to network and create blogs helps others and spreads the word on what is really happening."

300_Wells site and sentiments are not unique. Similar sites can be found for Bank of America http://www.ihateboa.com, and American Express http://www.amexsux.com which according to LivingAnalytics are the next web rant traffic leaders.

"We suspect that in the near future companies like the large banks will have to pro-actively or retroactively monitor their web presence in order to manage it's impact on their reputation and brand" explains Patrick .

Facebook pages, Twitter accounts, YouTube videos, and Blogs seem to be the tool of choice to share rants about financial institutions and increasing by the thousands daily. Over the next 3 years LivingAnalytics expects major changes in how companies manage their web presence and respond to the voices of millions.

About LivingAnalytics, Inc.
LivingAnalytics is an industry leader in content gathering and content analytics. They provide companies with the tools and best practices to quickly input data and obtain the greatest value. LivingAnalytics has been helping companies for 7 years to leverage advanced technology for information gathering, delivery, and business intelligence. Most recently LivingAnalytics announced the creation of LivingBRAND a service helping monitor and manage a corporate brand web presence and mitigate the risk of viral negative publicity. http://www.livinganalytics.com

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