Bradford Licensing Gets Toy-Riffic Reaction From Two Properties

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Bradford Licensing received favorable reactions to two of ther properties;Sherlock Holmes and The Wannabes

Many exhibitors were looking for the next big thing and we feel that the The Wannabes just might fit the bill. The brand can be translated into myriad games and toys, including interactive ones such as musical instruments and video games. Doll, room accessory, jewelry and camera are a few types of companies that were excited about working with The Wannabes

Bradford Licensing LLC - a global licensing firm representing some of the world's best-known logos, trademarks, and entertainment properties - was extremely pleased by the high level of interest they received at the Dallas Toy Show especially for two of their properties: the infamous Sherlock Holmes property which has inspired the upcoming major motion picture release of the same name and musical comedy television show, “The Wannabes,” a ‘tween television show created by writer/producer Doreen Spicer (Disney Channel’s hit movie, Jump In! and The Proud Family) and directed by Eric Dean Seaton (Suite Life of Zack and Cody, That's So Raven, Cory in The House and Sonny With A Chance). It debuts in Australia this December and is making its domestic debut in early 2010.

The name Sherlock Holmes conjures up images of surprise, mystery, suspense, cat and mouse scenarios, and clue digging. One might say this is a puzzler’s dream for creating games. “I found that the exhibitors at the Dallas Toy Show made an almost immediate association when matching Sherlock with toys and games. They spoke of some of their initial ideas with great enthusiasm,” said Neil Platt, associate at Bradford Licensing. The upcoming Christmas release and franchise of Sherlock Holmes starring Robert Downey, Jr. and Jude Law will undoubtedly support the brand’s success.

The toy industry has done exceedingly well with shows like Hannah Montana and High School Musical and now the stage has been set for The Wannabes. The Wannabes aspirational tone combines singing, dancing and comedy all wrapped-up in story lines concerning friendships, dreams and every day ‘tween challenges. “Many exhibitors were looking for the next big thing and we feel that the The Wannabes just might fit the bill. The brand can be translated into myriad games and toys, including interactive ones such as musical instruments and video games. Doll, room accessory, jewelry and camera are a few types of companies that were excited about working with The Wannabes,” noted Milin Shah, Bradford associate.

About Bradford Licensing, LLC: Established in 1986, Bradford Licensing LLC is a full-service brand licensing agency with worldwide brand extension capabilities. Bradford develops licensing programs based on the leading corporate brands, television series and characters, fashion brands, sporting events and non-profit organizations. Bradford maintains a network of agents in all major foreign countries, including Europe, the Asia Pacific Rim, and South America. Current Bradford clients include Pepsi, 7Up, Mountain Dew, City of Beverly Hills, Aspen Colorado, Marilyn Monroe by Shaw Family Archives, PEZ Candy, Denise Richards, The Wannabes and Sherlock Holmes among others.

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