Cat Footwear Launches National "Step Up" Campaign

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Cat Footwear launches national "Step Up" campaign and invites consumers to tell them how they have stepped up recently on http://www.catfootwear.com.

There are two types of men in the world. Those who step aside and those who step up.

Cat Footwear launches national "Step Up" campaign and invites consumers to tell them how they have stepped up recently on http://www.catfootwear.com.

"There are two types of men in the world. Those who step aside and those who step up." Step Up is the new campaign launched by Cat® Footwear for the Autumn Winter 2009 Season. Coming off the US Sales Meeting where the Cat Footwear sales force participated in a day of volunteering for Habitat for Humanity, the call to action campaign is refreshingly inspiring.

The campaign invites people to tell their "Step Up" story. Do so and earn bragging rights on their Walk of Fame. "This isn't about what you are doing to earn a paycheck or gain recognition, it's about what individuals are doing everyday for someone else," says Kelly Ballou, US Marketing Manager. Take a quick look at Cat Footwear's site and you will see that "Stepping Up" activities range from being the Saturday morning coach of your daughter's soccer team, to operating heavy equipment to working in an environmentally sustainable company.

"We really thought that the Step Up campaign works perfectly with what our brand stands for. We are an innovative brand, driven by hard work. As a brand we strive to fully equip individuals to face each daily challenge head on," says Ballou. So whether your Step Up story is about how you gave up a weekend to volunteer or helped your buddy build his new deck, Cat Footwear honors the big and small ways people step up everyday.

As an added bonus, any individual who shares their stepping up story can receive $20 off their next pair of Cat footwear purchased at http://www.catfootwear.com.

The Step Up campaign, created by the Grand Rapids, MI based Highland Group, is featured in print and on the Cat Footwear website.

Cat Footwear manufactures shoes and boots that represent the long-standing values of the Caterpillar brand. Known globally for manufacturing high quality work and rugged casual footwear, the company is committed to developing innovative comfort, durability and technology features. Brand and product information available online at http://www.catfootwear.com.

Cat Footwear is a division of Wolverine Worldwide, Inc. (NYSE: WWW), with global headquarters in Rockford, MI., U.S.A. Cat Footwear is a global licensee of Caterpillar Inc. With a commitment to service and product excellence, Wolverine World Wide, Inc. is one of the world's leading marketers of branded casual, active lifestyle, work, outdoor sport and uniform footwear and apparel. The Company's portfolio of highly recognized brands includes: Bates®, Chacoâ„¢, Cushe®, Hush Puppies®, HYTEST®, Merrell®, Sebago®, and Wolverine®. The Company also markets footwear under popular licensed brands including CAT®, Harley-Davidson® and Patagonia®. The Company's products are carried by leading retailers in the U.S. and are distributed internationally in over 140 countries. For additional information, please visit our website, http://www.wolverineworldwide.com.

Editor's Notes:
For more information about Cat Footwear, please contact Lindsey Klooster at 616.863.5764 or lindsey.klooster (at) wwwinc.com.

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