OTC Brand Specialists Robin Leedy & Associates Announces Two New Client Wins

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PR and Social Media Messaging Campaigns are in Allergy and Oral Care Categories

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We look forward to blending our expertise in both traditional and social media messaging - which is our strength -- for both PreHistin and Quantum.

Robin Leedy & Associates (RL&A), a boutique 23-year-old public relations and social media agency specializing in national brand OTC health and beauty products, recently signed agreements with two new clients to conduct public relations and social media campaigns. Both wins include Facebook marketing strategies.

For Cobalis Corp. of Irvine, California, RL&A will help launch the company's premier product, PreHistin®, The World's FIRST Pre-Histamineâ„¢. "We're excited about the PreHistin launch because this product is unique in its category," says Robin Russo, RL&A president, "and has potential in both the traditional and social media venues. Any time we can take personal health messages and translate them into lifestyle, where social media works best, we anticipate great results."

RL&A has gained its reputation as the drugstore brands PR/social media agency of choice for small- to medium-size brands. With more than two decades of experience, the agency is creating customized communications programs to deliver targeted brand messages to an individual brand's influencers, whether at magazines or TV, through key bloggers or on social networking sites, such as Facebook and Twitter. The company started its social media division, ChatteRL&A, two years ago, but has been doing social media for a number of years prior to formalizing the department.

"Social media really started back in the late 90s when Web chats became a popular method of communicating directly with consumers in an organic, versus paid, way," says Russo. "We were conducting online chats featuring celebrities and health experts way before the term 'Web 2.0' was ever coined."

Also recently added to RL&A's client roster is Quantum Health of Eugene, Oregon, maker of natural, science-based over-the-counter consumer health products. RL&A will conduct an integrated PR campaign for three of Quantum's oral care brands: Canker Cover®, LIP CLEAR® Lysine+ and OraMoistâ„¢. The 12-month campaign will be a combination of traditional and social media tactics, including oral-care educational outreach and spokesperson.

"These days, PR specialists need to be especially creative when putting together PR campaigns, since the competition for earned media is at a premium," says Russo. "We look forward to blending our expertise in both traditional and social media messaging - which is our strength -- for both PreHistin and Quantum."

She adds that through the agency's social media division, ChatteRL&A, "We can cost-effectively reach a client's target consumers right where they are talking about the category, brand or topic online, to get the brand into the discussion, without spending a lot of dollars for paid media."

For more information on Robin Leedy & Associates and social media programming, contact Robin Russo at (914) 241-00086 ext. 16 (rrusso(at)robinleedyassociates(dot)com) or Alyson O'Mahoney at extension 13 (aomahoney(at)robinleedyassociates(dot)com).


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