Kerrville, TX (PRWEB) October 17, 2009
Early in his career as a chiropractor Dr. Beck was having to make some tough decisions. Changes had to be made and quickly. Armed with firsthand knowledge of how it feels to be facing bankruptcy, Dr. Beck was inspired to create a system of advertising that quickly became an indispensable marketing tool for all chiropractors. The Ultimate Chiropractic Ads (http://www.ultimatechiropracticads.com) have been available to chiropractors around the world for over a year now. In that year, the economic downturn has put a damper on many businesses. Though we are seeing some improvement the forecast is still a little gloomy.
How will chiropractors fare in this next year of economic uncertainty?
It's not only in a tough economy that chiropractors struggle to grow their practice. Before this economic low, chiropractors were not seeing the profits many had envisioned. Even now, a new chiropractor graduates, walks out of a school of thought and technique, and into the world of business. They are full of high expectations and eager to make a life for themselves and their family. The doctor is indeed highly trained and ready to care for their patient's health. And that's all. All too often those high expectations are the wrong expectations. When reality becomes apparent and the practice isn't making the money anticipated, desperation sets in and then bad decisions are made based on the suggestions from the wrong people. Many new doctors don't realize that they still have much to learn when it comes to managing a staff and running a profitable business. Marketing their new practice was not one of the courses offered in all those years of school. Thankfully there are mentors like Dr. Beck that make themselves available to these doctors, eager to educate and help their clients become successful and build a successful practice.
The marketing of the modern chiropractic office in these tough economic times might just be the biggest obstacle for today's private practice. Chiropractic advertising in itself is a delicate balance of marketing theory that has to transcend many levels. Chiropractors may cringe at the term "aggressive marketing" and then experience dismal results seen with "passive marketing". These two examples of marketing both share certain traits that when combined create a balance, thus making it a more palatable from of marketing. Appropriately termed as "effective marketing", this hybrid works because it gets right down to basic level of the patient's needs while also highlighting how the chiropractor can help them. The Ultimate Chiropractic Ads (http://www.ultimatechiropracticads.com) provide condition specific ads, giving the reader insight as to how chiropractic care can improve their lifestyle. While not pushy, they are factual and informative. Not too general either as the ad provides contact information so the reader can respond.
Chiropractic marketing and advertising is a necessity and must not be overlooked.
In an attempt to keep your practice several steps ahead of the competition, chiropractors have to position themselves and their practice in a way that the patient can't wait to come in and start feeling better. Effective marketing is simply getting on the patients level, being empathic to their discomfort and condition, while giving them the facts, and the opportunity to come in and see for themselves. The Ultimate Chiropractic Ads provide all of that and more.
While newspapers are the most utilized form of advertising to date, many chiropractors have seen success when using other media forms. Direct response mailings, websites and email marketing have shown amazing results, emphasizing the diversity of a chiropractic advertising system. There are even chiropractors that have created blog sites and post informative articles on a weekly basis.
"Failure is only the opportunity to begin again, only this time more wisely."
~ Henry Ford
Who wouldn't agree with Mr. Ford? However, it is not necessary to fail in order to learn how to run a prosperous business, not when you have access to the right tools.
Dr. Beck's words of wisdom to all chiropractors, "When it comes to building your practice the doctor needs to market the right way. Learn how to market their business effectively and efficiently, position oneself so that patients know where to get relief for their problems and understand that success in chiropractic includes some shedding of old behaviors and lofty expectations of gain."
There is no reason to fail. Start setting goals, plan out marketing strategies, and keep good statistics to measure the marketing ROI and invest in an advertising system like the Ultimate Chiropractic Ads. (http://www.ultimatechiropracticads.com) Focusing on patients is important, but finding the right way to market is essential. Effective marketing helps the patients too. They won't know how chiropractic care can help them if they don't see smart effective advertising.
To access a free Chiropractic Advertising Audio and more information on how successful marketing ads stimulate new patient growth and create a healthy practice visit: (http://www.ultimatechiropracticads.com)
Dr. Michael Beck
DC Practice Tools, LLC
drmbeck @ dcpracticetools.com