Rosenthal Dishes Up Chic, Launching First Concept Store

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Rosenthal USA opened its first Concept "Pop-Up" Store at the Grand Concourse of The Shops at the Plaza. Rosenthal USA President Glenn De Stefano announced that Rosenthal is "very excited about the concept store, which along with other esteemed luxury brands, offers a cohesive retail experience for savvy consumers from all over the world." He continues, "It is an opportunity to express Rosenthal's artistry and make it accessible and available to those who understand and appreciate it."

Rosenthal USA opened today, its first Concept "Pop-Up" Store at the Grand Concourse of The Shops at the Plaza. Rosenthal USA President Glenn De Stefano announced that Rosenthal is "very excited about the concept store, which along with other esteemed luxury brands, offers a cohesive retail experience for savvy consumers from all over the world." He continues, "It is an opportunity to express Rosenthal's artistry and make it accessible and available to those who understand and appreciate it."

To celebrate the launch, design and lifestyle experts Geoffrey Bradfield, Campion Platt and Antony Todd hosted a fete in the Plaza's Terrace Foyer adjacent to the Warren-Tricomi Salon. Joel Warren notes that "we selected Rosenthal for our salon because its aesthetic mirrors our own - clean, modern and elegant, but with an edge. The stylish vases complement our décor, creating a luxurious environment and serving refreshments in Rosenthal teacups and glasses give our clients an all-over coveted and pampered experience."

The Concept Store features the Karl Lagerfeld EGO photography exhibit to showcase Rosenthal's innovative and design-driven tabletop culture. Mr. Lagerfeld has stated "on the one hand I love this brand, which is truly part of the German legacy; on the other, I am also interested in the work as a link between beauty and functionality." Considered the pioneer in contemporary porcelain, stemware, tabletop and home accessories, Rosenthal is best known for its successful ability to combine tradition with the avant-garde, resulting in versatile collections; throughout its 130 year history, this has been the underlying principle, driving collaborations with the best international designers, architects and artists such as Walter Gropius, Timo Sarpaneva, Raymond Loewy, Salvador Dalì, Jasper Morrison, Paul Wunderlich and Patricia Urquiola.

Acquired earlier this year by Sambonet Paderno Industrie S.P.A., an Italian leader in tabletop and kitchen accessories, Rosenthal also owns the popular Thomas and Hutschenreuther lines. Glenn De Stefano notes that "this is a very exciting time for Rosenthal and a prime opportunity to establish its prominence as the leader in innovative, design driven, stylish and functional table top, stemware and decorative accessories… its modern, distinctively designed and trend setting products will make Rosenthal the preferred provider of modern luxury tabletop and decorative pieces in the United States and worldwide. The Sambonet and Rosenthal brands are a perfect complement to gain further market share in the United States."

Rosenthal also is available at select Bloomingdale's, Saks Fifth Avenue, Michael C. Fina and other specialty store locations throughout the US, and online at http://www.etabletop.com and http://www.rosenthalusa-shop.com.

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Nick Dietz

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