Lincoln, Nebraska (PRWEB) October 18, 2009
EcSELL Institute members will be the first audience to hear the latest research findings of Dr. David Brookmire, a leading researcher of generational trends in buying and selling and co-author of "Coaching for Success". Sales managers, CSOs, senior sales leaders, and other EcSELL Institute members are invited to attend a live webinar on October 21, 2009, at 10CST / 12CST / 1EST. During this exclusive event, Dr. Brookmire will present scientific data that provides specific direction to sales managers on the essential adjustments necessary toward how a sales team prospects, communicates, presents, and nurtures a B2B sales relationship based on whether the buyer belongs to the Baby Boomer, Gen X, or Millennial generation.
"There is a lot of information about B2C buying preferences, but this research is one of the first that focuses solely on the B2B buyer. It is breakthrough information and our members are the first to hear it," states Bill Eckstrom, founder and president of the EcSELL Institute.
This new research study emphasizes distinct differences in how each generation of B2B buyers makes purchasing decisions. Sales Managers must know how to educate and coach to these differences in order to maximize the sales productivity of their sales teams.
To learn more about the October 21st webinar, visit the EcSELL Institute website at
The EcSELL Institute provides professional development specific to sales management. By offering a combination of fact-based content, exclusive events, educational programs, and an active professional network, the EcSELL Institute aims to accelerate the sales leadership and management acumen of its members and to ensure that its members stay aware of the latest trends, strategies, technologies, and best practices. Contact the EcSELL Institute at http://www.ecsellinstitute.com or 402-261-2948. Subscribe to the EcSELL Institute Sales Leadership Blog at http://www.ecsellinstitute.com/blog.