Archway Offers Guidance on Managing Marketing Materials Inventory

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Free white paper shares best practices for using online inventory management systems to improve the management and distribution of marketing materials

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Inventory generally represents a company's largest investment and as such businesses are continually evaluating resource allocation, processes and performance goals in order to improve operations. This is especially true when it comes to marketing inventory, where it is estimated that on average, companies annually discard approximately 30 percent of their printed materials.

In the white paper, "Market 'Smarter' with E-stores," Archway, a leader in marketing operations management and fulfillment services, provides guidance and best practices for online inventory management systems to streamline existing inventory processes, reduce operational costs and do more with less while still maintaining their brand presence.

"Put simply, inventory management is a balancing act that requires constant monitoring of incoming and outgoing material," explains Mike Moroz, president of Archway. "But despite all of the tools available online for logistics, inventory management and purchasing, it is surprising how inefficient some marketing departments remain. By understanding the role of online tools, like Archway's e-store, marketers can manage inventory easily and reduce the amount of time and money spent."

Archway's e-stores, often called sales portals, are an integral part of the company's Order Management Solution. Each e-store is customized to meet the specific needs of individual clients and adheres to industry requirements and regulations.

The "Market 'Smarter' with E-stores" whitepaper can be downloaded at http://www.archway.com

About Archway:
Archway is a leader in marketing operations management, providing marketing execution solutions and complementary business process outsourcing. These solutions include fulfillment services, consumer promotions, rebates, print management, facility management, business intelligence and decision support tools. Each solution is designed to reduce marketing operations costs, improve marketing execution processes, leverage emerging technologies and most importantly help improve the brand experience at every touch point of their clients' marketing campaigns. Archway is ranked on the Inc 5000 list of fastest growing private companies and has 1,500 employees and 3.5 million sq. ft. of distribution space in 13 major metropolitan areas in North America. For more information visit http://www.archway.com

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Megan Effertz
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