Ferring was looking for an exhibit that had a bold design, that was also lightweight and could easily be reconfigured to meet the requirements of their trade show and convention schedule. For the annual meeting of the AUA, there was absolutely no doubt Ferring was looking for something which would make a splash
New York, NY (PRWEB) October 19, 2009
Nimlok-NYC has long been known as the most innovative designer and manufacturer of displays and exhibits for trade shows as well as the greenest firm in the trade show industry. It is this reputation which led the firm to be selected to create an exhibit for Ferring Pharmaceuticals at this year's American Urological Association meeting; and even months after the event, their one of a kind exhibit is still making waves.
"Ferring was looking for an exhibit that had a bold design, that was also lightweight and could easily be reconfigured to meet the requirements of their trade show and convention schedule. For the annual meeting of the AUA, there was absolutely no doubt Ferring was looking for something which would make a splash," says Nimlok-NYC VP Tim Purcell.
The booth designed by Nimlok's Tyler Posey certainly succeeded on that front. With an open design beckoning visitors in, the 50' long and 18' high 2,000 square foot exhibition space featuring an interactive game show was the topic of many discussions before, during and after the event.
Built to be reusable and using environmentally friendly materials whenever possible in accordance with Nimlok's environmentally conscious approach to trade show exhibit design, the spacious, airy feeling of Ferring's exhibit was instrumental to their successful efforts to educate attendees about the company's latest offerings. As is invariably the case, the outstanding quality of Nimlok-NYC's trade show booth design drew a crowd and this Santiago Calatrava-inspired structure was certainly no exception.
"We pulled out all the stops this year at the Annual Urological Association. Our goal was to build awareness of Degarelix, deliver our key messages to important members of the urology medical community and to establish valuable relationships," said Ferring Pharmaceuticals Senior Product Manager Paul Mingmongkol.
With awareness of the environmental impact of conventional trade show exhibits growing, Nimlok's long standing commitment to sound environmental practices makes them uniquely well positioned to become an even larger player in this growing industry. With designs as innovative as their exhibit for Ferring Pharmaceuticals, Nimlok is one company you can count on hearing a lot more about in the future.