Why Radio Makes Advertising & Band Promotion Easy, Affordable, Effective and Guaranteed

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Radio station identifies key problems with traditional business practices and moves to digitization to cut costs, simplify operation and achieve wider listener appeal.

Several Greater Los Angeles area retailers, musicians and independent record labels have discovered a cheap and effective way to advertise using digital radio. Tidal Broadcastings' premiere radio station KYHY nicknamed "The Why" has started a step by step hold your hand approach to promoting local area businesses and musicians using the power of interactive digital radio.

In a pilot program that began in early 2009 Tidal Broadcasting execs started allowing musicians and small record labels to sponsor radio broadcasts and run radio commercials from advertising and promoting their music, CD releases and web related content. In sponsoring popular radio broadcasts musicians have directed people to their websites, events and led to the purchase of their music online.

While most radio stations have a guarded policy about disclosing commercial ad rates, KYHY has uses the "digital approach" allowing people to get the advertising rates from your PC or smart phone, by sending an email to the auto-responder adrates(at)kyhy(dot)com. Digital Radio advertising on KYHY has been so successful that they guarantee your ads get a response or you don't pay.

The popularity of this digital radio station, is due to their "All Genre" music format. Which includes; Rap, Metal, Reggae, Rock, Alternative, Punk, Hip Hop and Jazz. Radio hosts on the station play only submitted music and stay away from overplayed mainstream artists. "The Why" provides a private musical get away for listeners who are tired of hearing the same songs played over and over on mainstream radio.

Equal to the sound of any major market radio station, "The Why" plays commercials, morning talk and all genres of music 24 hours each day. "The Why" welcomes musicians to submit their music for radio play. Now available on Smart Phones & Podcasts "The Why" is ready to entertain you please feel free to tune in to http://www.925kyhy.com .

If you have a product, service or website that may appeal to a local or national audience KYHY boasts ad rates that small businesses and starving musicians can afford. For ad rates send an email to adrates(at)925kyhy(dot)com .

For additional information contact:
William Olive (Media Relations)
Toll Free (800) 974 3747 ext 82
office hours 10am to 5pm (Pacific Standard Time)
Mon thru Friday.

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William Olive
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