It's clear that savvy search marketing specialists want and need knowledge on how to use competitive intelligence to grow business
Boston, MA (PRWEB) October 18, 2009
Byron White, founder and Chief Idea Officer of ideaLaunch.com, is teaming up with Mike Roberts, founder of SpyFu, on October 28 for round 2 of the Competitive Intelligence webinar following last month's fantastic success. More than 500 participants registered for September's monthly content marketing webinar focused on Competitive Intelligence.
The Competitive Intelligence Content Marketing Webinar v5 will go over some of the basics covered in round 1 including how to reverse engineer the online marketing strategy of the competition, learn from the competitive intelligence tools and develop a customized content marketing plan worthy of envy. Round 2 of competitive intelligence will focus more on hard-hitting tips and advice for using tools and technology to get under the skin of the competition and put that insight to work for your business--fast.
"It's clear that savvy search marketing specialists want and need knowledge on how to use competitive intelligence to grow business," notes White, head of the leading content marketing agency in the US. "We both learned a lot ourselves from the great questions and feedback from the initial presentation. We have some new data and information to help pinpoint the opportunity to use data to develop strategy to win the war of words on the web."
Registered participants will also receive a free PDF version of White's newly published 101 Content Marketing Tips Book (a $9.99 value).
Founder and CTO of SpyFu, special guest Mike Roberts will offer a deeper insight into his secret methods--technology that gathers competitive intelligence and pinpoints opportunity cost that can drive content marketing strategy. Byron will then show participants how to use that information to develop fresh content marketing strategies and track ROI.
WHAT: ideaLaunch Content Marketing Webinar 4.0
WHO: Byron White, ideaLaunch Chief Idea Officer and Founder
Mike Roberts, SpyFu President and Founder
WHEN: Wednesday, October 28, 2009 1pm ET
WHERE: Register at http://www.idealaunch.com/content-marketing/webinars/
ideaLaunch is a content marketing agency offering content creation, content optimization and content testing services to hundreds of clients. We've perfected the art of learning what your customers want and need to know, and the science of delivering it to them in an engaging way. Our proprietary technology makes SEO easy and tracks the impact of our programs--all 100% original and 100% satisfaction guaranteed. Join free monthly content marketing webinars that offer tips and advice to win the war of words on the web!
Contact: Byron (at) ideaLaunch.com for interviews and content on content marketing.