Easter Seals Elects Friendly Ice Cream Corporation CEO Ned Lidvall to the Organization’s Board of Directors

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Easter Seals Elects Friendly Ice Cream Corporation CEO Ned Lidvall to the Organization’s Board of Directors

Friendly’s recognizes the importance of giving back to the community and we are proud of our partnership with Easter Seals. Our goal is to raise $1 million for children and adults with autism and other disabilities through Easter Seals next year

Today, Easter Seals announced the appointment of Friendly Ice Cream Corp. (FICC) CEO and Massachusetts resident Ned Lidvall, to its international board of directors, during the organization’s annual convention in Washington, D.C.

“Ned is dedicated to improving the lives of children and adults with disabilities and their families,” said James E. Williams, Jr., president and chief executive officer, Easter Seals. “His executive experience in leadership training and management will be a valuable asset for our organization. And, his support of Friendly’s annual Cones for Kids fundraiser for Easter Seals is remarkable.”

Lidvall was named President and CEO of Friendly’s in December of 2008. Prior to joining the Friendly’s team, he was President/CEO of Rock Bottom Restaurants from 1999 to 2008 –- and served as EVP/COO from 1995 to 1999. Lidvall also served as President/COO of Brinker International’s On the Border Cafes, Vice President of Food & Beverage/Purchasing for Chi-Chi’s Mexican Restaurants, and partner/owner and VP of Operations at Western Sizzlin, Inc.

“Friendly’s recognizes the importance of giving back to the community and we are proud of our partnership with Easter Seals. Our goal is to raise $1 million for children and adults with autism and other disabilities through Easter Seals next year,” said Lidvall. “I look forward to serving in a governing role with Easter Seals.”

Lidvall is a graduate of the University of Kentucky where he attended on an athletic scholarship as a 4 year starter on the football team. He lives in Wilbraham, Mass., with his wife Melody.

An Easter Seals partner for 28 years, Friendly's directs proceeds from its annual Cones for Kids fundraiser to Easter Seals Camp Friendly’s, which makes it possible for kids with disabilities to enjoy summer camp programs. To date, Friendly's has raised more than $25.8 million to support Easter Seals services and Camp Friendly’s locations.

About Friendly Ice Cream Corporation
Friendly Ice Cream Corporation is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in more than 500 company and franchised restaurants throughout the Northeast and mid-Atlantic regions. The company also manufactures ice cream, which is distributed through more than 4,000 supermarkets and other retail locations. With a 74-year operating history, Friendly's enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base. Additional information on Friendly Ice Cream Corporation can be found at http://www.friendlys.com/.

About Easter Seals
Easter Seals is the leading non-profit provider of services for individuals with autism, developmental disabilities, physical disabilities and other special needs. For nearly 90 years, we have been offering help and hope to children and adults living with disabilities, and to the families who love them. Through therapy, training, education and support services, Easter Seals creates life-changing solutions so that people with disabilities can live, learn, work and play. Support children and adults with disabilities at http://www.easterseals.com.

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Cindy Metzger
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