Chelsea and Scott Selects Alterian's Analysis Technologies to Improve Marketing Campaign Management

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Leading Provider of Products and Toys for Children Extends Relationship with Donnelley Marketing to Deliver Alterian Solutions

The effective implementation of Alterian technology by Donnelley Marketing has given us increased visibility into this customer base while improving our intelligence in the execution of campaigns.

Alterian (LSE: ALN) the leading international integrated marketing platform provider today announced an extension of its relationship with Chelsea and Scott, the leading provider of educational toys and developmental products for babies and toddlers. Alterian's marketing and analysis solutions have been successfully implemented by Donnelley Marketing who developed and delivered MarketZone, the solution that provides Chelsea and Scott's team with effective decision support, customer analysis, and campaign management.

"The success of our One Step Ahead and Leaps and Bounds catalogues and website is dependent on knowing our audience and finding an effective way to engage with them around the products they need for their children," said Linda Lomax, Vice President of Integrated Marketing, Chelsea and Scott. "The effective implementation of Alterian technology by Donnelley Marketing has given us increased visibility into this customer base while improving our intelligence in the execution of campaigns."

Chelsea and Scott uses the following Alterian products to help improve its customer intelligence:

  •     Data Discovery and Visualization: Provides businesses with answers to complex questions based on customer data that would have historically been cost-prohibitive, time consuming and difficult to source
  •     Analytical Reporting: Combines the benefits of static business reporting with the interactive nature of analysis into one application to get insightful analysis reported throughout the business
  •     Selection Planner: Improves the results of organization's marketing by refining selection and communication to targeted segments and providing a more engaging and relevant offer to customers and prospects.

"Today's businesses are faced with a wealth of data on their customers but need the right tools to exploit this information for competitive advantage," said Michael Fisher, Vice President Sales and Marketing, The Americas, Alterian. "Our analysis tools make it simple for businesses like Chelsea and Scott to analyze the behavior of its customers and make informed decisions on marketing campaigns to improve sales."

About Alterian
Alterian (LSE: ALN) empowers organizations to create relevant, effective and engaging experiences with their audience that help build value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform. Alterian drives the transformation of marketing and communications, making it practical and cost-effective for companies to orchestrate multichannel engagement with the individual.

Alterian's unprecedented integration of analytics, content and execution through industry leading tools, such as the Dynamic Messenger email platform, SM2 Social Media Monitoring platform and the award winning Content Management solutions, enables companies to build integrated communication strategies which create a true picture of the individual.

Alterian works with marketing services partners, system integrators and agencies who recognize the need to plan and deliver coordinated customer engagement services in partnership with their clients. For more information about Alterian, products within the Alterian Integrated Marketing Platform or Alterian's Partner Network, visit or the Alterian blog at

About Chelsea & Scott
Chelsea & Scott Ltd, parent company of One Step Ahead and Leaps and Bounds, specializes in high-quality, hard-to-find products for babies and children. Founded by two parents who wanted the best for their own children, Chelsea & Scott rigorously pre-tests its products and designs many unique toys and parenting solutions.

About Donnelley Marketing
Donnelley Marketing is part of infoGROUP (NASDAQ: IUSA). infoGROUP is the leading provider of data and interactive resources that enables targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world's most dominant and powerful Internet search engines and GPS navigation systems. infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127. For more information visit


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