Applied Marketing Science Executive Vice President to Present Voice of the Customer Class

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Gerry Katz, Executive Vice President of Applied Marketing Science has been invited to present a talk on the Voice of the Customer to a graduate-level Marketing class at Northeastern University. In his talk, Gerry will review the importance of listening to the Voice of the Customer in the new product design and development process, and will discuss the basic components of a successful Voice of the Customer study.

Gerry Katz, Executive Vice President of Applied Marketing Science has been invited to present a talk on the Voice of the Customer to a graduate-level Marketing class at Northeastern University. In his talk, Gerry will review the importance of listening to the Voice of the Customer in the new product design and development process, and will discuss the basic components of a successful Voice of the Customer study.    

About Voice of the Customer

Voice of the Customer is a proven methodology through which to gather a thorough and intimate understanding of customer wants and needs. AMS's flagship methodology - VOCALYST® - is based on academic research conducted by Professors John Hauser and Abbie Griffin at the Massachusetts Institute of Technology (MIT), and has been used to listen to the Voice of the Customer in a multitude of industries for over 20 years.

About the Speaker

Gerry Katz is Executive Vice President of Applied Marketing Science, and former Chair of the Annual IIR/PDMA Voice of the Customer Conference. An internationally recognized Voice of the Customer consultant, author, and speaker, Gerry has consulted to over 200 leading corporations, including Intel, Samsung, Siemens, Kimberly-Clark, JP Morgan Chase, and General Electric.

About Applied Marketing Science

Applied Marketing Science is one of the leading Voice of the Customer consulting companies in the world, with proven methodologies for gathering the Voice of the Customer, training and coaching clients in VOC methods, and brainstorming using state-of-the-art, web-based tools. Over the past twenty years, we have helped hundreds of clients in a broad range of industries incorporate "best practices" into their product development processes. Founded in 1989 with roots in the MIT Sloan School, AMS offers an array of services to meet client needs, and specializes in developing customized solutions for each situation.

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Michelle Harris
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