The writing was on the wall. Interruptive selling no longer worked
Saint Paul, Minnesota (PRWEB) October 21, 2009
TempWorks Software announces introduction of their web 2.0 social media suite that integrates the best of lead generation, web analytics, CRM, Twitter, email marketing and content management systems. The suite has underscored success both for Tempworks own marketing and sales and that of key clients.
In 2007 Tempworks Software CEO Gregg Dourgarian saw rapid changes in how buyers were making decisions. Trade show booths and industry journal ads were becoming less effective each year. Telemarketing, cold-calling and direct mail were suffering the same fate.
"The writing was on the wall. Interruptive selling no longer worked," says Dourgarian. "Prospects didn't want to listen when sales wanted to talk. And sales didn't know when prospects were ready to talk."
Now instead of cold calling, the sales staff wakes up each morning with a stack of sales ready leads harvested off of the Social Media Suite.
In response, Tempworks deployed various web 2.0 lead generation techniques and quietly built its own suite of web 2.0 sales tools for its internal purposes. "The results were astounding," says Dourgarian. "New business started coming, and now we have our implementation schedule booked out to the middle of next year. Because of our success, we're using the same tools to drive recruitment."
Too Good Not to Share with Clients
The internal tools got so good at driving sales ready leads that the company decided in 2008 to make the system work for clients and re-architected them into an offering called the Social Media Software Suite. "We had to take this to our customers. It's in our DNA."
The Social Mediate Suite includes:
- Social CRM. Social CRM integrates social media into the core Tempworks end-user applications. Social CRM includes powerful Twitter, Facebook and email marketing features that make social media a first class citizen of Tempworks flagship Enterprise application.
- Web2Lead. Web2Lead allows sales people to monitor website visitors real-time and plan sales activities accordingly. Instead of spending their day making interruptive sales calls, sales professionals can identify sales ready prospects and provide instant, consultative support.
- Content Management System (CMS). CMS allows organizations to dynamically manage its website without ongoing IT involvement. Each practice area can have control over its own content. CMS integrates the best practices of web 2.0 tactics including search engine optimization, landing page templates, and CRM system integration.
- LandingPageMaster. LandingPageMaster gets visitors to raise their hands, identify themselves and to announce their needs. Combining elements of web design with carefully prepared pay-per-click and search engine optimization programs, LandingPageMaster drives buyers and candidates in large numbers to the appropriate web pages and makes their visits worthwhile, reducing bounce rates and maximizing conversions.
Already one Tempworks client, Dantemps has taken components of the package which helped it drive tremendous growth during the last 12 months. According to Dantemps CEO Jarrod Daniel "We implemented Tempworks Software in October of 2006 […] As a result, Dan Temps' new friends have been transformed into new employees and clients, allowing the company to grow and expand at a time when most competitors are struggling."
Unlike the many individual web 2.0 lead generation packages out there, Tempworks integrates all the components into a seamless offering. "There are great tools out there like Google Analytics that allow you to do charts and other summary reporting on your web visitors," says Dourgarian. "But they don't identify who those visitors are, and don't lead you with a single click from a web visit to a contact record like Tempworks."
People think internet browsing is anonymous. Nothing can be further from the truth.
Once the company cracked the code of identifying web visitors, it was a snap to integrate it with the core Tempworks CRM/ERP package. Now email, Twitter and Facebook are first class citizens in the Tempworks end-user application.
About TempWorks Software
Founded in 1994, TempWorks provides a full suite of enterprise staffing solutions. Designed to automate and streamline all facets of a staffing firm's daily operation, TempWorks Software offers fully integrated front and back-office staffing software, web portals for customers, employees, applicants and vendor management, and many additional modules. From recruiting to payroll and everything in between, TempWorks Software puts technology to work for staffing firms and their clients.
For more information about TempWorks, please visit or contact Director of Public Relations, Laura Baratto, at 651-452-0366, or by email at laurab(at)tempworks(dot)com