BELTRONICS Features Its Industry Leading Products at '09 SEMA

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Beltronics, maker of the world's best performance radar and laser detectors, will exhibit its complete line of products at the 2009 SEMA Trade Show (Specialty Equipment Market Association) in Las Vegas, November 3-6 (booth 10325, North Hall).

Beltronics GX65 Radar Detector

The GX65 directly addresses the fastest growing threat drivers unknowingly face today--that threat is the dramatic increase in the number of speed and red light cameras being installed all across North America. The GX65 was designed to protect drivers from this challenging threat

BELTRONICS, maker of the world's best performance radar and laser detectors, will exhibit its complete line of products at the 2009 SEMA Trade Show (Specialty Equipment Market Association) in Las Vegas, November 3-6 (booth 10325, North Hall). BELTRONICS will be announcing the release of its newest product, the PRO Series RX45™ Custom Installed Radar and Laser Detector, a quick install fully hidden radar and laser detector.

"At this week's SEMA Show in Las Vegas, we will be showing our new RX45 Quick Install, Custom Installed radar detector. We will also have the world's only true stealth radar detector, the STi Driver, on display and of course, our very successful GX65 windshield mount model," said John Larson, President and CEO. "The GX65 Pro Series radar detector is GPS powered so it give drivers relief from false alarms and it includes a database of speed and red light cameras for early warning," Larson added.

New Product BELTRONICS PRO RX45 Custom Installed Radar Detector

At SEMA, BELTRONICS is presenting the completely new PRO Series RX45™ Custom Installed Radar and Laser Detector. The RX45™ is a 'quick install' custom unit that combines traditional connectors, cables and previously separated functionality into a compact, reduced component and connection system. Based on the award winning PASSPORT 8500 X50 radar detector platform, the RX45™ Custom Installed Radar and Laser Detector further builds on BELTRONICS' commanding lead in the radar detector category. BELTRONICS created the new RX45™ Custom Installed Radar and Laser Detector to offer customers a lower price point for a custom installed solution. And the new RX45™ design addresses car dealer concerns about allocating scarce shop time resources for performing an accessory installation, like a custom installed radar detector. The RX45™ is a 'quick install' custom unit that combines traditional connectors, cables and previously separated functionality into a compact, easy-connect, cost effective system. The RX45™ reduces the cost to the customer and it gives dealers an easy to install accessory.

Innovation Winner: the GPS-powered BELTRONICS GX65 Radar Detector

Upon release, the flagship BELTRONICS branded Pro Series GX65 Radar Detector was immediately pronounced a CES Innovations Award winner for excellence in design and engineering. "Our BELTRONICS Pro GX65 radar detector is beyond innovation--it is simply the best radar detection you can purchase," said Don Rich, Vice-President, BELTRONICS Sales. "The GX65 directly addresses the fastest growing threat drivers unknowingly face today--that threat is the dramatic increase in the number of speed and red light cameras being installed all across North America. The GX65 was designed to protect drivers from this challenging threat," Rich added.

The GX65 brings major innovations to the radar detector category that competitors simply are not capable of producing. BELTRONICS starts with GPS technology. Built-in GPS technology allows the GX65 to solve the problem of annoying false alerts created by multiple sources. The GX65 is cleverly designed to allow the user to mark known false alert locations, automatic doors for example, by indexing the specific signal frequency and exact location. Once indexed, the GX65 is able to reject that false alert source. With the GX65, drivers get permanent relief from false alerts.

Truly ground-breaking is the GX65's smart design that gives it the ability to tackle head on the fastest growing threat drivers face today--the increasing push for turning on speed cameras and red light cameras all across North America. The GX65 comes preloaded with the North American red light and fixed position speed camera database for North America. This database, combined with the GX65's GPS knowledge, provides the ability to warn drivers of approaching traffic and ticketing threats. And the GX65 is prepared to remain current--web ready, the GX65's database can be easily updated via the BELTRONICS website.

Good Buddies: Professional Over-the-road Driver and BELTRONICS STi Driver

BELTRONICS, a long-standing 'trucker' sponsor and advertiser, is familiar with over-the-road drivers and their preference for frequenting nationwide retail travel centers for their automotive needs. BELTRONICS routinely sponsors 'truck driver' radio shows, often running ads through the peak heavy truck driving early morning hours where shows are typically targeted to the professional over-the-road driver. Because of its complete stealth operation, the STi Driver is immune to being 'seen' by radar detector detectors. Consequently, the STi Driver radar detector is one of the most popular models with the over-the-road truck driving audience. The STi Driver will be on display at the BELTRONICS booth.

See BELTRONICS at SEMA, Booth 10325, North Hall

BELTRONICS is encouraging SEMA show attendees to stop by their booth for information where attendees will have the opportunity to meet with BELTRONICS' experts and see the complete line of BELTRONICS products.

The BELTRONICS RX45™, STi Driver and GX65 radar detectors and the complete BELTRONICS line of products, can be seen at the SEMA show or online at BELTRONICS.com. For more information, call BELTRONICS at 1.866.468.0322.

About BELTRONICS and ESCORT Inc.
BELTRONICS is one of several major brands behind the ESCORT name, the world's leading manufacturer of high-performance radar and laser detectors. BELTRONICS manufactures products under the STi DRIVER, BELTRONICS and Vector brands. The company is headquartered in West Chester, Ohio with its principal manufacturing facility located in Mississauga, Ontario, Canada.

Editorial Contact:
Ron Gividen
513.870.8500
press (at) BELTRONICS.com

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