Paramount Lodging Advisors Continues Rapid Growth with the Addition of Mark Heisler and Michael Kitchen

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Paramount Lodging Advisors is pleased to announce the expansion of their Chicago headquarters, which brings the number of full time Chicago based advisors/brokers to eight. At this time of change and uncertainty in the lodging industry, Paramount is positioned more than ever to execute the beginning-to-end strategic plan of a successful engagement or transaction.

I couldn't have imagined a more ideal place to launch my career

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The additions to the Chicago office bring a combination of experience and youth, with Mr. Mark Heisler joining as a Managing Director in the Chicago office and Mr. Michael Kitchen joining as an Associate with the company.

Mark Heisler joins Paramount Lodging Advisors from Hostmark Hospitality Group where he had primary responsibility for Hostmark's new hotel development efforts and also developed new third-party management business and provided consultative services to clients with distressed hotel assets. Mark will be joining and leading Paramount's growing Consulting practice as well as providing hotel brokerage services.

Previously with Starwood Hotels & Resorts where he led Starwood's franchise development efforts in a 22-state region, Mark is responsible for the addition of more than $500 million of hotel real estate to the Westin, Sheraton and Four Points by Sheraton brand portfolios. Prior to joining Starwood, Mark enjoyed a ten-year development career with US Franchise Systems, a major restaurant company, and his own real estate development company. During that time Mark was responsible for more than $300 million in new hotel development and while in restaurant development, brought nineteen new restaurant deals to fruition in a six month period. Between 2000 and 2005 Mark also developed $7 million of luxury residential real estate; and owned, and operated, two select service hotel properties.

Mark has been in the hospitality business for more than 25 years, beginning in operations with Holiday Inns followed by the Corporate Management Training program at Hyatt Hotels. Two successful management rotations in Southern California led Mark into Hyatt's technology group and then to Galileo International and Sulcus Hospitality Group. With Galileo and Sulcus, Mark led Product Management efforts and Premier Accounts sales teams which provided leading-edge hospitality technology solutions and consulting services to top hospitality brands worldwide including The Ritz-Carlton Hotel Company, Four Seasons Hotels, Loews Hotels, Holiday Inn Worldwide, Canadian Pacific, Choice Hotels, Lone Star Steakhouses, Lettuce Entertain You Enterprises, and many others.

"I'm proud to be joining Paramount at such an interesting time in our industry. With a network of offices throughout the U.S., in Canada, and in Europe this company is poised to be effective on a global basis; and with the strong team that we have in place in Chicago we are well-positioned to be the preeminent hotel brokerage and advisory firm in the Midwest."

In addition, Michael Kitchen will be joining the Paramount Team as an Associate, focusing primarily on hotel brokerage and hotel consulting services. Michael will be working under Daniel Beider, Chairman and Senior Managing Director, facilitating hotel transactions in the United States.

Michael has a diverse background in the hospitality industry and comes to Paramount with high recommendations from experienced hoteliers. Prior to joining Paramount, Michael worked as an Associate at Four Corners Advisors in Chicago, where he provided a variety of hotel consulting services both domestically and abroad. Michael's contributions to FCA included the drafting of licensing agreements, management contract review, brand development, and the consultation for fund allocation for the lodging industry in India.

Michael has top-to-bottom operational experience from time spent at a boutique Relais and Chateaux resort in the British Virgin Islands and assisted in the development, sales, and marketing of one of the largest, most exclusive vacation ownership properties in the Caribbean.

"I couldn't have imagined a more ideal place to launch my career," said Kitchen. "The level of passion and energy throughout our office is unsurpassed not only in the lodging industry, but in today's business as a whole."

Michael is a graduate of The School of Hospitality Business at Michigan State University with a specialization in hotel real estate and development where he helped develop the Lodging Market Potential Index (LMPI), a hotel development tool created in collaboration of academics and recognized industry professionals.

Mr. Beider adds, "We could not be happier. We have now completed assembling the team in Chicago that we envisioned. When I entered the hotel consulting world almost ten years ago, I hoped to one day work with a cooperative and balanced team of veterans and well trained associates, all with the same level of ethics and knowledge of our industry's operating model. We have now accomplished that vision in Chicago, and continue to work towards the perfect team domestically and globally. We are people driven, not market driven, and the right people are finding their way to us."

About Paramount Lodging Advisors

Paramount Lodging Advisors specializes in full service hotel brokerage and advisory, debt and equity sourcing, international hospitality executive search and asset management advisory. Paramountâ„¢ is headquartered in Chicago, IL and has global offices in Phoenix, AZ, San Francisco, CA, Ithaca, NY, Charleston, SC, Portland, OR, Richmond, VA, London, England, and Vancouver, Canada. For additional information on Paramount Lodging Advisors visit the official website at http://www.paramountlodging.com.

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Daniel Beider

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