Soho | Chooses Omnipress' Conference 2.0™ Social Media Platform to Enhance Attendee Engagement Before, During and After Events

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Social media seminar series allows participants to discuss hot topics, discover new contacts with cutting-edge social networking platform built specific for events. is about companies managing their brand and engaging with consumers whether or not they are

To help demonstrate the value of social media networks, a new workshop series on social media will feature the Conference 2.0™ social media platform, an innovative conference-based social networking/content site designed to enhance the learning and networking experience of attendees before, during and after the event.

"The Omnipress solution is an engagement tool that can really help our attendees network before the event," said Cd Vann, founder of, which is using the new social networking for events platform for their upcoming workshop, "The Push & The Pull," Nov. 4, 2009, in Milwaukee, WI. "Many of our attendees don't know anyone walking into our seminars, and we believe Conference 2.0™ will lower those barriers to networking and facilitate connections before they arrive at the event."'s Conference 2.0™ site includes speaker materials, which Omnipress collected and organized. Attendees and speakers are invited to register, complete profiles, upload pictures and start discussions. Participants can also build and download personalized itineraries for the workshops. The organizers will use Conference 2.0 for several other upcoming seminars, including "The Co-Alignment of the Corporate & Personal Brand - A Two-Day Strategy Framework" (March 4-5 in Chicago and May 14-15 in Milwaukee).

Vann said the interface of their Conference 2.0™ platform is clean, appealing and easy to navigate. It incorporates current Web 2.0 tools such as Facebook, blogs and Twitter, allowing attendees to connect and share information about their events. Another thing that attracted Vann and to the Conference 2.0™ solution was its ability to integrate with their current registration system, she said.

Vann said she sees great potential in the value that pre-event networking and engagement gives to participants. "Most of the conference networking tools these days seem to focus on extending the event after it's over. Registration companies are trying to be more Web 2.0/networking oriented, but they don't compare to Conference 2.0™," Vann said. "I'd like to create buzz and engagement before the event making it easy for people to be social and network before they take their chairs."

About Omnipress:
Omnipress provides a suite of services to the meetings and training industry including:

  • Online abstract and final paper collection
  • Conference recording
  • Meeting materials in print and on CDs and flash drives
  • Online and ecommerce based archives
  • Conference 2.0™ online event communities

More than 800 associations and meeting professionals trust Omnipress to provide sensible solutions and apply best practices to their unique conference needs each year. Omnipress is known for getting the job done right and on-time while making customers' jobs easier and their organizations look good.

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About Soho:
Unlike most professional networking sites, takes a "bottom's down" approach when it comes to social profiles. A company joins the site and manages the brand by uploading and sharing videos, slides, PDFs, sound files, and blogging. The site focuses not only on B2B connections and referrals but also consumer awareness via Brand Chats. Brand Chats allow consumers to post 140 character "testimonials" about a company's product, service or about their customer service experience. " is about companies managing their brand and engaging with consumers whether or not they are "fans" and the pro-active sharing of information that helps create brand awareness and communicates the brands value.

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Christopher Uschan
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