The recent changes and growth of the Do Not Call and No Solicitation legislations in the United States adds a new layer of complexity to the B-to-C market. The Marketing Engine™ technology will provide the creative multi-channel marketing and communication tactics required for Weed Man USA franchisees to both maintain and grow customer base.
Minneapolis, MN (PRWEB) October 20, 2009
Globally Boundless, a direct marketing communication company specializing in targeted marketing strategies, today announced the signing of Weed Man USA, its newest client. Weed Man USA, a network of locally owned and operated lawn care professionals operating across over 240 territories in the United States, will retain Globally Boundless to provide web-to-print Marketing Engine™ technology, myPlan™ technology and its lights-out integration at their one stop shop direct marketing organization.
"We felt their experience in multi-channel marketing and statistical response analytics would assist us in our execution"
"When selecting Globally Boundless, we felt their experience in multi-channel marketing and statistical response analytics would assist us in our execution and enable us to measure and increase our results. " said Mike Richard, Marketing Director, Weed Man USA. "The Marketing Engine™ technology will allow our franchisees to easily develop and deploy direct marketing programs utilizing pre-written templates and images. Thus providing creative freedom while maintaining the brand control we require."
The myWeedMan.com Marketing Engine™, scheduled to launch December 2009, will deploy a centralized system for US franchisees to access advertising and operational items while maintaining Weed Man brand integrity. The new direct marketing and scheduled continual touch programs will add customized solutions allowing users to personalize the piece to the buyer and synchronizing country-wide messaging.
"Being chosen as the partner for Weed Man USA's marketing needs is a great opportunity to utilize customer life cycle management programs to expand upon their world-class customer service," said Boyd Liski, President, Globally Boundless. "The recent changes and growth of the Do Not Call and No Solicitation legislations in the United States adds a new layer of complexity to the B-to-C market. The Marketing Engine™ technology will provide the creative multi-channel marketing and communication tactics required for Weed Man USA franchisees to both maintain and grow customer base."
About Globally Boundless -
Globally Boundless is a direct marketing communication company that delivers turn-key Brand Control, Efficiency and Loyalty Marketing solutions to the world's leading franchise and dealer organizations. Only Globally Boundless, backed by over 35 years of experience in integrated marketing, personalized data-driven communications, technology and business support services can extend the power of the corporate marketing department into the hands of each franchisee.
For more information, please contact Penny Byron Lobchuk at (800)665-1321x228 or visit the website at http://www.globallyboundless.com
About Weed Man -
Since its inception in 1970, Weed Man has succeeded in covering Canada with Franchise locations. In 1995, Weed Man entered the United States through a marketing license with Turf Holdings Inc. and now operates in over 240 territories throughout the United States. At Weed Man, it's about Promises Kept. Weed Man provides superior, professional lawn care services and is recognized as the foremost provider of lawn care. For more information, please contact Mike Richard at (905)579-4000 or visit the website at http://www.weedmanusa.com.