Smaller Vendors Dominating Web Content Management Marketplace

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CMS Watch finds largest vendors struggling.

Each of these enterprise-tier vendors can legitimately claim a particular niche with their Web CMS platforms

Enterprise-tier content management vendors continue to struggle in a Web Content Management marketplace characterized by a profusion of smaller players, according to research released today by independent research and evaluation firm, CMS Watch.

These conclusions stem from the most recent release of The Web CMS Report 2010, in which CMS Watch interviewed Web Content Management customers and integrators around the globe to evaluate forty-one Web Content Management solutions. The report can be purchased online from CMS Watch (

CMS Watch found that smaller Web CMS vendors and open source offerings continue to grow, partly at the expense of solutions from larger, enterprise-tier vendors. "We've seen over the years that facility at Document and Records Management does not translate smoothly to success in developing Web CMS functionality," observes CMS Watch analyst, Kas Thomas. "With few exceptions, mid-tier Web CMS vendors and open source platforms have innovated more rapidly, often using lighter-weight architectures that support greater adaptability," Thomas adds.

None of the enterprise-tier vendors can claim an undisputed leadership mantle:

  •     Autonomy/Interwoven continues to innovate, but its TeamSite CMS platform targets an increasingly narrow customer base
  •     EMC|Documentum's web publishing services trail most competitors in functionality and usability, despite recent upgrades
  •     IBM's Lotus Web Content Management (LWCM) package remains primarily an adjunct to Big Blue's WebSphere Portal Server platform
  •     Open Text is struggling to persuade customers that it can turn around two aging toolsets in Vignette and RedDot
  •     Oracle's Web Content Management products have largely plateaued amid a broader wait for the company's forthcoming "11g" line of platforms

Meanwhile, Microsoft has failed to dominate the Web CMS space. "Microsoft is an important player, especially for intranets," says CMS Watch analyst Apoorv Durga, "but SharePoint is neither priced nor productized for broader adoption in a mid-market that demands more packaged features at low cost."

"Each of these enterprise-tier vendors can legitimately claim a particular niche with their Web CMS platforms," notes CMS Watch founder, Tony Byrne, "but that's exactly the point; these are niche offerings just as much as their smaller competitors."

CMS Watch analyst Adriaan Bloem counsels that prospective Web CMS customers should not automatically reject or shortlist enterprise-tier vendors. "Nearly all of the forty-one vendors and open source platforms we evaluate go back more than a decade, and can boast hundreds if not thousands of implementations, so they are each doing at least something right." Bloem adds, "Your challenge, as always, is to find the right fit for your specific needs."

The 850-page Web CMS Report 2010 contains ten- to twenty-page evaluations of forty-one Web Content Management offerings from around the globe, including simple comparison charts to help enterprise buyers quickly establish useful shortlists.

The Web CMS Report 2010 is available for purchase online from CMS Watch (

About CMS Watch

CMS Watchâ„¢ evaluates content-oriented technologies, offering head-to-head comparative reviews of leading solutions. Through highly detailed technical evaluations and online education courses, CMS Watch helps sort out the complex landscape of potential solutions so that buyers can minimize the time and effort to identify technologies suited to their particular requirements. To retain its independence as a totally impartial analyst firm, CMS Watch works solely for solutions buyers and never for vendors. Research services cover: Web Content Management, Web Analytics, Digital Asset Management, Enterprise Content Management, SharePoint, Enterprise Social Software & Collaboration, Enterprise Portals, Enterprise Search, XML & Component Content Management, and E-mail Archiving & Management.

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