Marketo Demonstrates Marketing's Impact on Revenue with Advanced Reporting and Analytics

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Lead management innovator delivers industry's most flexible reporting and syndication services.

We measure and report on the impact of our marketing investments on a weekly basis

Marketo, the revenue-focused marketing automation company, today announced the availability of Marketo Lead Management Fall 09. With this release, Marketo delivers enhanced reporting and analytics capabilities, enabling marketing executives at companies of all sizes to measure multiple dimensions of marketing effectiveness and better manage the lead lifecycle across the entire revenue cycle.

Unlike traditional one-size-fits-all, pre-built reports, Marketo Lead Management enables users to leverage the power, flexibility and user-defined segmentation capabilities of Marketo Smart Lists to quickly build a library of sophisticated reports and drill-down for more details on the fly. In addition, Marketo reports benefit from improved charting and dashboard capabilities and can now be distributed to a list of subscribers in HTML and Excel format on a daily, weekly or monthly basis.

"We measure and report on the impact of our marketing investments on a weekly basis," said Chris Newton, Vice President of Marketing at Ketera. "Marketo's new reporting and analytics tools provide the power, flexibility and usability that we have grown to expect from Marketo, while delivering dramatic time savings and productivity gains."

"As head of marketing at Marketo, I sit on the front lines of our product development and am responsible for our demand generation programs," said Jon Miller, Vice President of Marketing at Marketo. "With Marketo Lead Management Fall 09, we developed tools that enable marketing executives like me to better measure and manage the impact of their business, improving the agility, accountability and efficiency of marketing teams worldwide."

Enhanced Reporting and Analytics in Marketo Lead Management Fall 09

  •     Users can pre-define an unlimited number of reports or dynamically build them on-the-fly by utilizing the power of Marketo Smart Lists
  •     Users can incorporate timeframes and time periods to support traditional or user-specified ranges of time
  •     Users can drill down to learn more details or create a derivative report based on previous results
  •     Users can quickly grasp the impact of marketing activities from multiple perspectives with new charting capabilities
  •     Users can automate the routine and timely delivery of reports to key stakeholders with advanced syndication management capabilities

Also in this release, Salesforce custom objects can now be synchronized with lead, account or contact data in Marketo and used as filters and triggers in Marketo Smart Lists. By integrating and synchronizing custom objects, Marketo is enhancing lead lifecycle management across the entire spectrum of marketing and sales and providing real-time, actionable insight about multiple aspects of the business.

"The rapid innovation of Marketo Lead Management is driven by our passionate user community and their ongoing need to measure, manage and optimize their marketing programs," said Phil Fernandez, President and CEO at Marketo. "The sophisticated reporting and analytics capabilities in this release, combined with many subtle improvements in functionality and usability, deliver a strong foundation for building relevant, high impact reports that drive explosive revenue growth."

About Marketo

Marketo is the revenue-focused marketing automation company, revolutionizing how marketing and sales teams of all sizes sell and succeed at every stage of the revenue cycle. Delivered in the Marketing Cloud, Marketo's powerful and easy solutions provide the fastest time to value and ignite explosive revenue growth from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty.

Marketo Lead Management helps Marketers acquire, nurture and qualify more high quality sales leads with less effort, while Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close business faster. Known for providing breakthrough innovation and the utmost in usability, Marketo was voted 'Best Marketing Automation Application' by Salesforce customers on the Force.com AppExchange. As of September 2009, more than 250 enterprise and mid-market clients in ten countries have selected Marketo.

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Laura Mishima
Marketo
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Kevin Wolf
Marketo
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